Tue, 12 Nov 2019 11:18:19 GMT
Lancôme has teamed up with St Pancras International, Wavemaker & Kinetic Worldwide to unveil this year’s sparkling festive installation, inspired by Paris’ most iconic landmark, The Eiffel Tower.
The magnifique 36-foot installation embodies the elegance and cheerful spirit of the world’s largest French beauty brand, brightening up the station with Lancôme’s signature pink pantone. The breath-taking creation will be located in the station’s main concourse from 12th November 2019 to 4th January 2020 and is adorned with over 1,500 bottles of the brand’s signature fragrance, ‘La Vie Est Belle’; a scent that captures free-spirited and fulfilled femininity, perfectly embodied by the brands Global Ambassador and face of the fragrance, Julia Roberts.
For those not lucky enough to be visiting the city of love this Christmas season, Lancôme have brought the magic of Paris to St Pancras International, home of the Eurostar, with a magical light show. The show, comprising of a combination of 1,000 internal and 320 external flashing LED lights, will be visible almost 600 times during the festive season.
But it’s not just station visitors who will be able to enjoy the display, as all 1,500 fragrance bottles used for the installation will also be donated to the international cancer support charity, Look Good Feel Better, which helps boost the physical and emotional wellbeing of women, men and young adults undergoing cancer treatment.
Wendy Spinks, Commercial Director of HS1 Ltd said, “Unveiling St Pancras International’s Christmas installation and seeing visitors celebrate the festivities is our favourite moment of the year. We’re excited to launch this year’s unique masterpiece in collaboration with Lancôme - which is an ode to St Pancras’ links to Paris. We hope that the tree spreads joy to shoppers, commuters and tourists while they choose gifts for loved ones, or as they’re travelling through.”
Giovanni Valentini, General Manager of Lancôme UKI said, “We couldn’t ask for a better gift this season than to bring Lancôme’s happy and festive spirit to the heart of St Pancras International. Our Christmas installation in the form on the Eiffel Tower symbolizes everything the brand stands for: happy, generous and effortlessly chic and we hope it will remind shoppers, commuters and visitors alike that La Vie Est Belle or that Life Is Beautiful.”
Visitors to the iconic station can also visit Lancôme’s pop up shop at the foot of the installation which celebrates ‘La Vie Est Belle’ and will offer a variety of exclusive services. From bespoke illustrations on products, to personalised calligraphy, Lancôme truly believes that happiness is at its most real when shared.view more - Media
Media Agency: Wavemaker
OOH Communications: Kinetic
Categories: Beauty & Health, Perfume and aftershaveWavemaker UK, Tue, 12 Nov 2019 11:18:19 GMT