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Lancia Paints It Black with Visually Striking Ypsilon Ad

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Federico Brugia directs the short, produced by The Family, for Lancia's 'Black and Noir' campaign
Lancia Paints It Black with Visually Striking Ypsilon Ad

Armando Testa has debuted a striking new campaign for Lancia Ypsilon. The 'Black and Noir' film features a reinterpretation of The Rolling Stones' iconic 'Paint it Black', marketing the model to a more sophisticated and style-conscious clientele.

Directed by Federico Brugia and produced by The Family, the spot features a series of images - chess pieces, piano keys, a butterfly - that capture the elegant and fascinating new design for the model. The Ypsilon's glossy and matt black colouring contrasts with the stark white background, creating a striking ad that underlines Lancia's 'Black and Noir' theme.

The campaign is developed for TV, print, outdoor, radio and digital.

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Music : Flavio Ibba For Red Rose Productions

Post Production / VFX

Post Production Company: Exchanges

Digital Agency

Digital Agency: WPP

Social Media Manager: Delfina Maria D'Ambrosio

Client Service Director: Lorenzo Salemme

Production Company

Production Company: The Family

Executive Producer: Stefano Quaglia

Producer: Lilli Auteri

Director: Federico Brugia

DOP: Marcello Dapporto

Producer Assistant: Ina Richter

Editor: Vilma Conte

Color Correction: Daniel Pallucca


Advertiser: Fiat Chrysler Automobiles

Brand Manager: Daniela Coluccia (BMC - Lancia Brand ATL Manager), Erika Piffer (BMC - Fiat, Abarth & Lancia Brands Digital Manager)

Legal: Paola Boella (BMC – Process – Legal & Purchasing Governance)

Production: Nicola Romano (BMC - Lancia Brand Atl & Catalogues Production)

Digital Marketing: Daniele Cavallo (BMC - Abarth & Lancia)

Creative Agency

Creative Agency: Armando Testa

Creative Director: Raffaele Balducci

Senior Copywriter: Elisa Infante

Client Director: Eraldo Mussa

Account Supervisor: Manuela Luparia

Account Manager: Andrea Cantore (Campaign Developer)

Account Executive: Federica Tos

Genres: Music & Sound Design, Luxury

Categories: Automotive, Cars

The Family, Fri, 10 May 2019 10:42:36 GMT