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Lancia Paints It Black with Visually Striking Ypsilon Ad

Creative 652 Add to collection

Federico Brugia directs the short, produced by The Family, for Lancia's 'Black and Noir' campaign

Lancia Paints It Black with Visually Striking Ypsilon Ad

Armando Testa has debuted a striking new campaign for Lancia Ypsilon. The 'Black and Noir' film features a reinterpretation of The Rolling Stones' iconic 'Paint it Black', marketing the model to a more sophisticated and style-conscious clientele.

Directed by Federico Brugia and produced by The Family, the spot features a series of images - chess pieces, piano keys, a butterfly - that capture the elegant and fascinating new design for the model. The Ypsilon's glossy and matt black colouring contrasts with the stark white background, creating a striking ad that underlines Lancia's 'Black and Noir' theme.

The campaign is developed for TV, print, outdoor, radio and digital.

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Music : Flavio Ibba For Red Rose Productions

Post Production / VFX

Post Production Company: Exchanges

Digital Agency

Digital Agency: WPP

Social Media Manager: Delfina Maria D'Ambrosio

Client Service Director: Lorenzo Salemme

Production Company

Production Company: The Family

Executive Producer: Stefano Quaglia

Producer: Lilli Auteri

Director: Federico Brugia

DOP: Marcello Dapporto

Producer Assistant: Ina Richter

Editor: Vilma Conte

Color Correction: Daniel Pallucca


Advertiser: Fiat Chrysler Automobiles

Brand Manager: Daniela Coluccia (BMC - Lancia Brand ATL Manager), Erika Piffer (BMC - Fiat, Abarth & Lancia Brands Digital Manager)

Legal: Paola Boella (BMC – Process – Legal & Purchasing Governance)

Production: Nicola Romano (BMC - Lancia Brand Atl & Catalogues Production)

Digital Marketing: Daniele Cavallo (BMC - Abarth & Lancia)

Creative Agency

Creative Agency: Armando Testa

Creative Director: Raffaele Balducci

Senior Copywriter: Elisa Infante

Client Director: Eraldo Mussa

Account Supervisor: Manuela Luparia

Account Manager: Andrea Cantore (Campaign Developer)

Account Executive: Federica Tos

Genres: Music & Sound Design, Luxury

Categories: Automotive, Cars

The Family, Fri, 10 May 2019 10:42:36 GMT