Lance Acord Helms Two Extremely Wholesome Ads for Travelers and TBWA

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TBWA\Chiat\Day NY and Park Pictures unveiled the spots showing how people bring each other together
Lance Acord Helms Two Extremely Wholesome Ads for Travelers and TBWA

Leaning into the core of its DNA, Travelers’ latest advertisements speak to the heart of what binds people and strengthens communities, caring for one another. The Travelers Championship arrives as one of the first major live sporting events to take place in the United States since the beginning of the pandemic.

To mark the occasion, Travelers and TBWA\Chiat\Day NY teamed up with Lance Acord and Christian Weber of Park Pictures to produce two emotional films.

Whether it’s planting gardens and dropping off groceries for neighbours in ‘A Better Tomorrow,’ or sharing a message of inspiration in ‘Pass It On,’ the films highlight the authentic level of care central to Travelers, offering themes of truth and hope that are especially resonant today.

And with this year’s Travelers Championship being one of the few live events on television, Americans will be met where they’re tuning in: their living rooms, with films set to debut nationally beginning today, June 25th, on both network and cable television.

Lisa Caputo, EVP, marketing, communications and customer experience at Travelers said: “We’re really proud that these ads speak to our values. We felt this was an opportunity to share who we are and demonstrate our commitment to the Travelers Promise — to take care of our customers, communities and each other.”

In addition to TV, the films will appear online and across social media through the end of year.


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TBWA\Chiat\Day NY

Chief Creative Officer: Chris Beresford-Hill 

Executive Creative Director: Walter Connelly 

Associate Creative Director: Alexander Holm

Senior Copywriter: Thalia Forbes

Head of Production: John Doris 

Executive Producer: Chris Klein 

Senior Integrated Producer: Rick Segal 

Director of Integrated Business Affairs: Thalia Tsouros 

Senior Integrated Business Affairs Manager: Stephanie Ambroise 

Senior Talent Manager: Jewel Chandler 

Business Leader: Carrie Lipper 

Business Director: Mark Donohue

Business Manager: Daniel Erazo 

Strategist: Natalie Puccio 

CEO: Rob Schwartz

President: Nancy Reyes 

 
Travelers

Chairman and CEO: Alan Schnitzer

EVP, Marketing, Communications and Customer Experience: Lisa Caputo

SVP, Enterprise Integrated Marketing: John Morris 

VP, Planning and Execution, Enterprise Integrated Marketing: EJ Conlin 

 
Park Pictures
Director Lance Acord 

Director/DP: Christian Weber

Senior Executive Producer: Justin Pollock

Executive Producer: Caroline Kousindonis

Line Producer: Drew Toresco

Production Supervisor: Larry Shure 

 
Exile Editorial

Editor: Kirk Baxter 

Editor: Matt Murphy 

Executive Producer: Sasha Hirschfeld

Senior Producer: LauRenn Reed

Edit Assistant: Brett Homan 

Edit Assistant: Erin Offenhauser 

 
Moving Picture Company

Colorist: Mark Gethin 

Creative Director: Alvin Cruz 

VFX Supervisor: Tom McCullough

Flame Lead: Rob Walker 

2D Artist: David Piombino 

2D Artist: Julien Aucoturier

Senior Executive Producer: Camila De Biaggi 

Executive Producer: Meghan Lang Bice 

Senior Producer: Elissa Norman 

Color Producer: Diane Valera 

 
Lime Studios

Mixer: Dave Wagg 

Assistant Engineer: Matthew Conzelmann 

Executive Producer; Susie Boyajan 
 
Good Ears Music Supervision

Music Supervisor: Morgan Thoryk 

 
Music

‘If Not For You’: Bob Dylan (Bootleg Series Vol 2 alt take)

‘Don’t Stop’: Lily Meola (Fleetwood Mac Cover)

TBWA\Chiat\Day NY, 7 days ago