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Lance Acord Helms Two Extremely Wholesome Ads for Travelers and TBWA



TBWA\Chiat\Day NY and Park Pictures unveiled the spots showing how people bring each other together

Lance Acord Helms Two Extremely Wholesome Ads for Travelers and TBWA

Leaning into the core of its DNA, Travelers’ latest advertisements speak to the heart of what binds people and strengthens communities, caring for one another. The Travelers Championship arrives as one of the first major live sporting events to take place in the United States since the beginning of the pandemic.

To mark the occasion, Travelers and TBWA\Chiat\Day NY teamed up with Lance Acord and Christian Weber of Park Pictures to produce two emotional films.

Whether it’s planting gardens and dropping off groceries for neighbours in ‘A Better Tomorrow,’ or sharing a message of inspiration in ‘Pass It On,’ the films highlight the authentic level of care central to Travelers, offering themes of truth and hope that are especially resonant today.

And with this year’s Travelers Championship being one of the few live events on television, Americans will be met where they’re tuning in: their living rooms, with films set to debut nationally beginning today, June 25th, on both network and cable television.

Lisa Caputo, EVP, marketing, communications and customer experience at Travelers said: “We’re really proud that these ads speak to our values. We felt this was an opportunity to share who we are and demonstrate our commitment to the Travelers Promise — to take care of our customers, communities and each other.”

In addition to TV, the films will appear online and across social media through the end of year.


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TBWA\Chiat\Day, Fri, 26 Jun 2020 10:01:11 GMT