In a tongue-in-cheek play on online dating, DiMassimo Goldstein has launched a 90 second video that calls upon shoppers to “Break up with your grocer” and find a better grocer online for FreshDirect's marketing push to launch their service in the Philadelphia market. A shortened version of the spot launched this week.
It’s part of a broader integrated campaign to introduce the online grocery category to the Philadelphia market in a way that hasn’t been done before. The marketing push in Philadelphia includes station dominations at 30th Street Station and Market Street Station, direct mail, radio, pre-roll, as well as other out of home components, including bus shelters, newsstands, etc.
Director: Andree Ljutica
DOP: Travis Libin
Producer: Andree Ljutica
Production Company: FORMLESS CREW
Production Manager: Nicola Santa
Editor: Will Lucas
Creative Agency: DiMassimo Goldstein
Art Director: Tyler Maxson
Chief Creative Officer: Tom Christmann
Copywriter: Thomas Millington
Categories: Online retailers, Retail and Restaurantslbbonline.com, Fri, 10 Oct 2014 12:04:03 GMT