Lambie-Nairn Celebrates 25 Years of BBC Good Food with Brand Refresh

Award-winning branding agency, Lambie-Nairn, has revamped the look and feel of the BBC Good Food brand logo. The work – set to roll out on 26th September – is timed to coincide with the start of the brand’s 25th birthday celebrations. It will run across all BBC Good Food businesses: BBC Good Food Magazine, website, social, recipe books, live shows and events, tying them together with a unified look and feel.

For the first time in its 25 year history, all BBC Good Food activities and communications will be created and driven by a central team, with defined and shared values, objectives and content creation in order to publish at the right time, on the right platform, and to set solid foundations for future brand activity. Briefed to unite BBC Good Food’s businesses under one banner, Lambie-Nairn created a multi-platform logo designed to fit all media and applications.

BBC Good Food is a well-loved, highly-trusted brand with mass appeal.  With an audience from all generations and all walks of life, the brand means something different to everyone.  To reflect this, Lambie-Nairn created an adaptable logo with universal appeal.

Elizabeth Galbraith, Brand Creative Director, BBC Good Food, commented on the new design:  “The simplicity of the logo design is both deceptive and part of its success. From a broad and demanding brief Lambie-Nairn has produced a versatile, recognisable and beautiful new identity for BBC Good Food. The new look brings a confident and contemporary visual purpose to our brand. The identity is fit for the multiple platform media demands in the development of the brand.”

The creative has a fun, playful tone, which is reflected in a hidden smile placed in the ‘g’. The agency also developed a brand architecture model and a set of guidelines that aims to give creative freedom to the different businesses under the BBC Good Food umbrella.

Lisa Hill, Managing Director at Lambie-Nairn added: "BBC Good Food has an incredible 25-year history. It was a real joy and a great privilege to be part of this refresh. It was imperative that we future-proofed the brand and ensured that it will be fit for purpose for the next 20 years and beyond.”

In conjunction with the launch, BBC Good Food Nation will be rolling out a survey of the UK's eating, drinking and shopping habits to deliver fresh insights, advice and fool-proof recipes to make us all better cooks. Kick-started by one of the UK's biggest ever food studies of 10,000 UK respondents, commissioned by BBC Good Food and conducted by YouGov, BBC Good Food will be regularly testing the nation's pulse of all things foodie related, delving deep to uncover trends, regional and demographic differences and also all the barriers people cite preventing them from being proficient, happy cooks.