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LaLiga Pays Tribute to the Real Heroes Fighting Covid-19

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Video for the national football league from McCann Spain celebrates the nation's professionals fighting coronavirus in the same way it usually celebrates its sports stars

LaLiga Pays Tribute to the Real Heroes Fighting Covid-19
“In the darkest moments, the stars shine”. And nothing is truer of that then the incredible work done by so many professionals in help and many other kinds of work around the world in the fight against Covid-19. McCann Spain has paid tribute to the ‘stars’ of Spain with this moving tagline in a new campaign in conjunction with the national football league, LaLiga.

The clip begins like any other sporting video, with two teams walking onto a pitch, but it takes a very different turn by aiming the applause normally shown to sportsmen at those helping the country overcome this pandemic. Doctors, nurses, pharmacists and even grocers, police officials and bus drivers are showered with applause and praise in this short but moving clip.


McCann's account director on LaLiga Blanca Fernandez revealed that the inspiration for this piece comes from the daily applause that takes place on the balconies of Spain’s residents each evening at 8pm – a sentiment that has recently echoed around the world.

The images of medical services, disinfection services and those providing essential services for society are given the just credit they deserve in this powerful and touching tribute.
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AGENCY: McCann Madrid

BRAND: LaLiga

PRODUCT: LaLiga

CLIENT CONTACT: Enrique Moreno, Eva López, Juan Girón, Maria Fernanda Díaz

CREATIVE TEAM: Álvaro López, Martín Subercaseaux, Javier Mérida, Inmaculada Quesada

ACCOUNT TEAM: Blanca Fernández, Sergio San Millán, Raúl Romero

STRATEGY TEAM: Juan Manuel Ramírez, David Feito

INTEGRATED PRODUCTION DIRECTOR: Paloma Adrien

AGENCY AUDIOVISUAL PRODUCTION: Mercedes García Parreño

PRODUCER COMPANY: Mediapro

EXECUTIVE PRODUCER: Jose Quilez

PRODUCER: Geni Nieto

POSTPRODUCTION / SOUND: Telson Servicios Audiovisuales

TITLE: “Tributo”

MEDIA AGENCY: Initiative

SPOTS: TV (60”, 20”), DIGITAL (60”, 20”, 15”)

Categories: Sports and Leisure, Sports clubs

McCann EMEA, Wed, 01 Apr 2020 15:49:29 GMT