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Laive Butter and JWT Search For Worst 'Butter Fingers' Goalkeepers in Peru

Creative 270 Add to collection

Comedic TV spot sees the brand select the most calamitous keepers and take them to the World Cup in Russia to learn from the best

Laive Butter and JWT Search For Worst 'Butter Fingers' Goalkeepers in Peru
Laive butter and J. Walter Thompson, launch a hunt of “butter fingers” soccer goalkeepers in Peru to select the worst and take them to the World Cup in Russia to learn from the best, in its new TV spot. 

This spot is part of an integrated campaign which includes TV, digital and OOH, and draws a breaking point for the brand’s communications, in particular, and for the category, in general.

“The ‘Butter Fingers’ campaign marks a communicational milestone in the brand’s history, choosing a different tone and freeing itself from the classic creativity linked to our  breakfast, to take ownership of an unexplored field for a dairy products brand and using a very strong insight amongst futbol soccer fans”, explains Henry Trou, Marketing Manager at Laive. 

“This campaign leaves behind common prejudices of dairy products. The creativity leaves the kitchen and the ‘happy product consumption’ format, to get inside a futbol field. We capitalized an insight deeply attached to the soccer culture which is the ‘Butter Fingers’ goalkeeper nickname and aligned it with the brand claim which is ‘Everything gets better with Laive butter’ in a story that uses humor”, adds Diego Livanchoff, Creative VP at J. Walter Thompson Peru.

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Production Company

Production Company: Lungo Films

Executive Producer: Claudio Pastorino

Director: Javi Altholz, Billy Bell-Taylor (Assistant)

DOP: Nicolás Trovato

Producer: José Luis Maura (Pico), Rafael Acuña (General)

Line Production: Christian Umbert

Location: Del Mate Producciones (Field producer)

Post Production Supervisor: Scarlet Orrego

2nd AD: Felipe García Fossa


Sound Design: SIN ANESTESIA / Claudia Incio


Advertiser: LAIVE

Account Director: Lorena Garcia

Digital Agency

Digital Agency: Sr Burns

Creative Agency

Creative Agency: J. Walter Thompson Peru

Copywriter: Alejandro Gutierrez

Art Director: Ivan Malqui

Planner: Paola Tealdo (VP)

Account Executive: Fiorella Reynoso

Creatives: Diego Livachoff (VP)

General Manager: Nestor Ferreyro

Agency Production: Mónica Torres, Nicole Simons (Assistant)

Client Supervisor: Henry Trou, Karina Perez, María Fe Subiría, Diego Dioses

Genres: Comedy, People

Categories: Food, Fresh fruit and vegetables

Wunderman Thompson LATAM, Fri, 23 Feb 2018 10:46:50 GMT