Ladbrokes appoints Saatchi & Saatchi Australia
The Australian bookmaker picks Saatchi & Saatchi as its new agency partner to help drive creativity and change the game.
Following a competitive pitch, Saatchi & Saatchi has been appointed
by Ladbrokes, a global leader in the betting and gaming market and
Australia's most innovative bookmaker.
Says Dean Shannon, CEO of
Ladbrokes: "Following a competitive pitch process we've appointed
Saatchi & Saatchi as our creative agency partner. At Ladbrokes we
continually endeavour to be first to market with new products and
innovations and the brand platform and campaign presented by Saatchi
& Saatchi will help us to continue to change the game."
Michael Rebelo, CEO of Saatchi & Saatchi Australia: "We're excited
to be appointed by Ladbrokes, they're a great team of people with an
ambitious vision for their brand that we can help drive with creativity.
The online betting category is highly competitive, high growth and full
of creative opportunity. We're looking forward to the challenge in
partnership with Ladbrokes."view more - Hires, Wins & BusinessSaatchi & Saatchi Australia, Mon, 02 May 2016 02:04:36 GMT