Ladbrokes Appoints Neverland as Retained Lead Creative Agency

LEADING entertainment brand Ladbrokes has appointed brand strategy and creative communications agency Neverland as its retained lead creative agency.

The appointment has been made after Ladbrokes commissioned Neverland to create an advertising campaign around the rescheduled Euro 2020 football tournament. The resulting 'Drummers' brand campaign was launched ahead of the tournament in May this year.

The extended brief will see Ladbrokes and Neverland working closely together to realise Entain’s ambition for Ladbrokes to become known as an entertainment brand as well as a betting giant. The team will work alongside retained media agency the7stars and communications agency ZPR, Finn Partners.  

Dominic Grounsell, managing director-UK Sports Brands at Ladbrokes and Coral said: “We loved the creative work, strategic vision and fresh thinking Neverland delivered for the European Championships – but more importantly, we were excited and inspired by our shared ambition for Ladbrokes for the future.”

On the appointment as lead agency, Jon Forsyth, co-founder of Neverland: "Having kicked off the relationship with the Euros, we are even more focused and unbelievably honoured to be given the opportunity to go on this amazing journey with Ladbrokes”.