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Lacoste Fragrances Hosts an Urban Tennis Match for L.12.12 Fragrance Launch

Creative 92 Add to collection

Publicis Luxe launches the campaign capturing the essence of the iconic Lacoste polo shirt

Lacoste Fragrances Hosts an Urban Tennis Match for L.12.12 Fragrance Launch

This is the game that characterises L.12.12. The new campaign captures the essence of the iconic polo shirt that is not limited to a style, setting or context. We see a young generation, owning the city streets with their unique movements, vision, and culture whether it comes from sport, fashion or art. 

The bottle is the catalyst, being caught and passed to create an urban tennis match with no restrictions. The diverse players of the game reinterpret the brand’s DNA, always in motion, creative, athletic and unabashed. The playfulness of L.12.12 enables anyone to make it their own and unite through the beauty of the game. 



The watchful eye will notice a sign of recognition, a crocodile formed with the fingers which serve as a trigger of irreverence. 

A sign that everyone is invited to appropriate and share like Désiré Mia, Hortense de Gromard, Maeva Marshall, Matthias Dandois and Salif Gueye who will launch the digital activation. 

A campaign realised by the collective Kourtrajmeuf signing their first collaboration. 

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Executive Director: Karole Stanislas 

Marketing Director: Claire Bourut 

Project manager: Jessica Bokobza 



Creativity: Marie-Eve Schoettl, David Soussan, Angèle Banus, Patricia Lopez

Management: Julien Baré, Cécile Chapellier, Olivia de Laage

Strategy: Nicolas Pochitaloff

TV production: Leslie Muaka, Christine Bouffort


Director and Photographer: Jonas Lindstroem

Digital campaign producer: Kourtrajmeufs


Production: Iconoclast

Genres: Fashion & Beauty

Categories: Beauty & Health, Perfume and aftershave

Publicis Luxe, Wed, 07 Apr 2021 13:59:42 GMT