Lacoste Celebrates The Polo’s Timelessness in Gorgeous, Time-Travelling Film

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Editors' Choice: This exciting, lusciously shot film was created by BETC Paris and directed by Seb Edwards
Lacoste Celebrates The Polo’s Timelessness in Gorgeous, Time-Travelling Film
Lacoste communications play with time as much they plays with desire. Whether it be making time stop, like in 2014’s The Big Leap, or having the protagonist of its latest film, ‘Timeless’, cross decades to chase the love of his life. 

The gorgeous spot was created by BETC Paris and directed by Seb Edwards through Wanda and Academy. 

In a way, both of the above mentioned stories tell the essence of the brand and its most iconic piece, the polo: its desirability resists the evolution of time, its elegance timeless.






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Client

Brand: Lacoste

Post Production / VFX

Colourist: Jean-Clement Soret

Grade: MPC

Post Production Company: Mikros Image

Producer: Laurent Seigneur (Wanda), Christophe Huchet, Xavier Questel (Mikros)

VFX Supervisor: Stéphane Allender

Production Company

Director: Seb Edwards

Production Company: Wanda/Academy

Executive Producer: Helene Segol

Production Manager: Aurelie Mention

Line Producer: Alexia Levy

Offline

Edit Company: Whitehouse Post

Editor: Russell Icke

Executive Producer: Chris Allen

Creative Agency

Art Director: Aurelie Scalabre

Copywriter: Olivier Aumard

Creative Agency: BETC Paris

Executive Creative Director: Remi Babinet

TV Producer: Fabrice Brovelli

Genres: In-camera effects, Visual VFX, People, Fashion & Beauty

Categories: Clothing and Fashion, Day Wear

BETC Paris, 3 years ago