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LAB Group Appoints Amar Mistry to Group Chief Financial Officer

09/02/2021
Advertising Agency
London, United Kingdom
90
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Amar will be responsible for ensuring the business has good financial reporting and governance, assessing financing needs and looking at investment

LAB Group has today announced the appointment of Amar Mistry as group chief financial officer as part of its ongoing growth plans for 2021. Amar has more than 12 years’ experience working in senior finance roles and brings a wealth of experience in accelerating companies’ growth, raising capital, managing investor relations, strategic business planning and handling mergers and acquisitions, and corporate governance.

Amar joins from the digital communications agency Myriad Global, where he supported the business globally with its continued growth, helped to secure new funding and assisted with the expansion of the executive team throughout the Covid-19 pandemic. He has previously held positions at Vida Care, E2V, Brash Brands and Konica Minolta.

In his new role, Amar will report to Jonny Tooze, CEO at LAB Group, and be responsible for ensuring the business has good financial reporting and governance, assessing the financing needs of the business and looking at investment to support the growth plans and developing a new phase of the group’s agency acquisition strategy.

Amar’s appointment comes almost six months after Studio BLUP joined the LAB Group whose portfolio now includes digital agencies VERJ, Riverr and Reflect Digital.

Jonny Tooze, CEO, LAB Group, said: "It’s a great time to have someone of Amar’s calibre joining the group. We’ve successfully completed two acquisitions to date and now we’re beginning to execute the next phase of our growth, both organically and through further acquisitions. Amar is a real talent who I’ve known for a long time, and it’s a real privilege to be able to work with him on this exciting journey."

“It’s safe to say that I am excited to be joining the business at such an exciting time." added Amar. “During a period where it would be easy to narrow focus and just survive it is inspiring to see a business with such intention and ambition. I have been really impressed with how the team have maintained humour and goodwill during challenging times, it really is a testament to the strength of the team. I very much look forward to bringing my expertise in financial management, financing and inorganic growth to the team."


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