After a three-month long pitch, Clemenger BBDO Melbourne has been appointed to the La Trobe University account.
higher education sector has become fiercely competitive over the past
decade and La Trobe was looking for an agency to help it stand out as an
innovator and leader in the sector to transform the brand in the minds
of potential students, parents and employers.
La Trobe University
chief marketing officer, Mark Engel, says the agency stood out in the
process: "During the three-month pitch process, Clemenger continually
challenged us and pushed us to expect more - exactly what we ask of our
own students and staff.
"As Victoria's third oldest University we have a long and proud history.
We've got strong ambitions to lift the profile and reputation of La
Trobe as a University of choice that prepares students for successful
careers and undertakes research in co-operation with our industry
partners that changes lives, creates jobs and builds economies."
BBDO Melbourne managing director Paul McMillan says they are excited to
partner with an ambitious and progressive university.
McMillan: "Next year marks La Trobe University's 50th anniversary. Over
the past 50 years they've consistently challenged the norm in the
pursuit of academic excellence, helping to drive social and cultural
change. We're excited to partner with a University that shares our
values and we can't wait to help La Trobe embark on the next 50 years."