La Roux Goes on a Nostalgic Round of Golf for Music Video 'Automatic Driver'

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The video was directed by Valentin Guiod of Birth
La Roux Goes on a Nostalgic Round of Golf for Music Video 'Automatic Driver'

With a new video clip even more colourful, Elly Jackson (La Roux) makes her comeback after several years of absence, happier than ever. 

Her 3rd single ‘Automatic Driver’, straight out of her pop disco album SUPERVISION, makes us enjoy her cheerful tone which seems to be a serious homage of the 80’s. Lying on a sunny golf course, with a bag not too much bigger than herself, La Roux finds herself stepping aside into an imaginary world, filled with fluorescent rocks and plants, letting herself be guided by her instinct and her desires to find the 'automatic driver'.

First grown as an art director in advertising at adam&eve in London, working on demanding and top- class clients such as Adidas, Google, Volkswagen... Valentin Guiod jumped to filmmaking as an essential part of his vernacular. He had the chance to direct award-winning campaigns and to develop his passion for writing and editing. As a musician himself, driven by the love of rhythm, developing stories for both music videos and feature is for him the best way to join all of his forces.

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ARTIST: La Roux

MUSIC LABEL: Believe UK

DIRECTOR: Valentin Guiod

EXECUTIVE PRODUCER: Hugo Legrand-Nathan

PRODUCER: Maëva Demurger

LINE PRODUCER: Jordan Santoul

PRODUCTION DESIGNER: Clara Labbé

1ST AC: Thomas Ambrosi

STEADICAMER: Benjamin Fatras

EDITOR: Morgan Mirza

CHOREGRAPHER: Mo Saoudi

STORYBOARDER: Miguel Vieira

POST PRODUCTION: Firm Studio

POST PRODUCER: Coralie Duarte

BTS DIRECTOR: Christophe Idéal

DIRECTOR ASSISTANT: Soufiane Mouizerh

COLORIST: Nicolas Gautier

BIRTH AGENT (Music Videos): Alexa Haywood

DIRECTORS AGENT (Commercials) Kate@ Agent Elson

Genres: Music performance, People

Categories: Music video, Short Films and Music Videos

Agent Elson, 2 months ago