La Prairie Goes Social for New Collection Launch

la prairie is unveiling its biggest global product launch – The Cellular Swiss Ice Crystal Collection – with a socially led campaign and digital experience created by Isobar, which was named the brand’s global digital AOR in June of last year. 

The campaign began with four stylised short films released weekly leading up to the launch of the Cellular Swiss Ice Crystal Collection. The films were used to generate and build excitement from la prairie’s passionate fans on select social platforms. Each film tells a chapter in the story of la prairie’s constant quest for timeless beauty. The videos are promoted through the laprairie.com website, emails, paid media (including display, search and social), social engagement (Facebook, YouTube and Google+), online bloggers and PR support. 

The campaign will be the conduit for the audience to connect with la prairie's quest for timeless beauty that ultimately led to the discovery and innovation of the Cellular Swiss Ice Crystal Collection. It taps into the audience’s love of stories and offers a simple way for them to share and identify with la prairie’s brand values. The immersive, interactive campaign experience uses the latest technology to convey the story in a compelling way by seamlessly fusing art, story telling and video. It uses parallax, video as background, HTML5 and responsive – adaptive technologies to transport the audience to the top of the Swiss Alps. You can experience the journey at www.laprairie.com/questforbeauty.