LA Magazine EIC Maer Roshan and Walrus have launched AgitPop
, a new politically-motivated fashion and accessories brand that aims to connect art, fashion and activism. The project is the brainchild of Maer, editor in chief of Los Angeles Magazine (and a Radar, Talk and New York Magazine alum), who brought in NY creative agency, Walrus, to help build the brand from its inception, including naming, packaging and brand identity from logo to copy.
The first line was designed by artist / illustrator, Edel Rodriguez, whose pop-inspired minimalist renderings of president Donald Trump have graced the covers of numerous international magazines, including Time. The collection is explicitly political; one image shows a dumpster fire - with the orange can standing in for the president's face and the yellow fire standing in for his hair.
AgitPop will produce collaborations with other artists, designers and illustrators moving forward.
Walrus and Roshan built the AgitPop brand identity to deliver an in-your-face pop/propaganda experience, with a bright palette and modular elements that can accommodate artists' graphics within the mark itself. People will be driven to the e-commerce site
via digital and social ads and from influencer posts on social media.