La Chose Paris Launch 'Missing' for Hubwin-Mamans

French agency La Chose Paris explores every parent’s worst nightmare in this surprising spot for Hubwin-Maman.com. A legion of mothers tear a city apart as they search for a missing loved one in this commercial for France’s answer to Mumsnet.

 

The surprising twist at the end of the spot is likely to divide audiences and stimulate debate. The spot is directed by Luis Gerard and produced by Magali Films.

 

Agency : La Chose

Creative Director : Pascal Grégoire

Copywriter : Victor Sidoroff

Art Director : Guillaume Ganty

TV Producer : Nicolas Buisset

Production Company : Magali Films

Sound : The

Director : Luis Gerard