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La Chose Paris Launch 'Missing' for Hubwin-Mamans

17/09/2012
Production Company
Paris, France
96
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Mothers gather to search the city

 

French agency La Chose Paris explores every parent’s worst nightmare in this surprising spot for Hubwin-Maman.com. A legion of mothers tear a city apart as they search for a missing loved one in this commercial for France’s answer to Mumsnet.
 

The surprising twist at the end of the spot is likely to divide audiences and stimulate debate. The spot is directed by Luis Gerard and produced by Magali Films.
 
Agency : La Chose
Creative Director : Pascal Grégoire
Copywriter : Victor Sidoroff
Art Director : Guillaume Ganty
TV Producer : Nicolas Buisset
Production Company : Magali Films
Sound : The
Director : Luis Gerard
 
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