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Kyrie Irving Gets His Game On in New Kids Foot Locker Week of Greatness Spot

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NBA player stars in comedic new spot created by BBDO New York & O Positive

Kyrie Irving Gets His Game On in New Kids Foot Locker Week of Greatness Spot

Last week, Foot Locker released its 2016 Week of Greatness campaign featuring Tom Brady, Carmelo Anthony and JaRule.  As part of this campaign, the brand has also created a spot for Kids Foot Locker’s featuring NBA player Kyrie Irving. 

The kids’ spot, “Video Game,” opens with a boy playing NBA 2K on his mobile phone when he looks up to find that Irving is not only on his phone, but also right next to him at the mall. He approaches Irving and shows him how great he is doing playing as him in the game. After complimenting the boy on his Nike gear from Kids Foot Locker, Irving tells him his performance as the boy in a different video game isn’t quite up to par.

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Sound Design: Sound Lounge

Sound Mix: Tom Jucarone


Edit Assistant: Evelina Gokinayeva

Edit Company: No 6

Editor: Chan Hatcher

Executive Producer: Corina Dennison

Producer: Laura Molinaro / Malia Rose

Post Production / VFX

Colourist: Tim Masick @ CO3

Producer: Rochelle Brown

Production Company

Director: Kenny Herzog

DOP: Joe Zizzo

Executive Producer: Ralph Laucella, Marc Grill, Ken Licata

Head of Production: Fran Borden

Production Company: O Positive

Production Manager: Jason Reda


Animation Company: Animated Storyboards

Director: Ezra Krausz, Veronica LaPage, Wes Mallgren

Creative Agency

Account Executive: Sam Henderson, (Assist) Christian Martinez

Account Managers: Laura McWhorter

Chief Creative Officer: David Lubars, Greg Hahn

Creative Agency: BBDO New York

Executive Creative Director: Dan Lucey

Executive Producer: Tara Leinwohl

Associate Creative Director: Mike Motch, Austin Mankey

Genres: Animation, Comedy

Categories: Clothing and Fashion, Shoes

BBDO New York, Tue, 22 Nov 2016 11:41:29 GMT