Hobby home page
IPA Banner Open Doors
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Kyla La Grange Takes Flight with Dreamy New 360 VR Music Video

Creative 584 Add to collection

Visualise launches cinematic stereoscopic 360 promo for singers latest single 'Hummingbird'

Kyla La Grange Takes Flight with Dreamy New 360 VR Music Video

Continuing its work with musicians, Visualise has announced its latest VR experience, a cinematic stereoscopic 360 music video for Kyla La Grange’s latest single Hummingbird.

Produced by Burning Reel for Inception’s new VR entertainment platform, the company worked with Kyla’s long term music video directors, Debbie Scanlan and Liz Adams of De La Muerte Films.

Hummingbird allows you to follow Kyla on three different journeys. The story unfolds as an "Interactive Dream Sequence" in Kyla's mind - featuring falling stars, a dancing galaxy and a rearing "Night Mare..."

In the words of Kyla, the song is about “hovering between the different versions of yourself – the traits you thought you’d outgrown but that come back to get you”.

Filmed on a large sound stage with full studio lighting, the creative concept was brought to life through a collaboration with the directors, choreographers, designers and Inception.

Shot entirely on a RED Dragon camera system, the result is a stunning, cinematic-quality 360 video, made up of complex sequences including slow-motion and reverse movements.

Two versions of the video will be available, a 360 video for YouTube which you can watch right away and a stereoscopic 360 version due for release in June via Inception’s app, currently in beta mode.

Visualise designed a custom stereo 360 workflow specifically for the project, which processed around 75,000 frames in NUKE over the course of three weeks.

This project marks a shift in the way music videos are being filmed, and highlights how artists like Kyla La Grange are able to showcase their unique creativity through this exciting and new immersive medium.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Post Production / VFX

Nuke: David Robinson

Record Label

Artist: Kyla La Grange

Record Label: Kobalt

Artist: Kyla La Grange

Production Company

DOP: Jonathan Curran

Executive Producer: Matthew Shannon

Founder: Henry Stuart

Production Company: Visualise & Burning Reel

VR Specialist: Visualise

Visualise, Thu, 02 Jun 2016 09:27:31 GMT