To celebrate the launch of the new Nike Air Max 97 Gold on May 18th, Nike has enlisted the 'help' of People Just Do Nothing‘s Chabuddy G, DJ Beats, MC Grindah and sneaker authority Mubi Ali for a telesales infomercial named 'Gold Rush'.
The video, directed by Bullion's Ben Murray, sees Chabuddy G, blag his way through the trainer's history, along with some additional ‘style tips’ for those wondering how to achieve certain ‘looks’.