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Kumail Nanjiani Rides to Battle in Lexus and Marvel Studios’ 'Eternals' Spot

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Lexus showcases the first-ever IS 500 in Russo brothers-directed ad from Team One

Kumail Nanjiani Rides to Battle in Lexus and Marvel Studios’ 'Eternals' Spot

Some things are worth preserving at all costs. If you’re Kingo in Marvel Studios’ 'Eternals', played by Kumail Nanjiani, this includes your gleaming new Lexus IS 500 sports sedan. As the exclusive automotive partner of Marvel Studios’ 'Eternals', Lexus debuts a marketing campaign from Team One today with a long-form video titled 'Parking Spot'. In the two-minute piece, Kingo has to solve a very human problem before he can join the epic Super Hero battle happening downtown — finding a safe parking spot for his new Lexus IS 500 F SPORT Performance, the most powerful IS ever, with a 472-horsepower naturally aspirated V8 engine.

Marvel Studios’ 'Eternals' centres on an exciting new team of super heroes who have lived on Earth in secret for thousands of years. Following the events of 'Avengers: Endgame', an unexpected tragedy forces them out of the shadows to reunite against mankind’s most ancient enemy, the Deviants. The film is directed by Chloé Zhao, who made Oscar history as the first woman of colour to win the Academy Award for best director. In addition to Kumail Nanjiani, the film stars Angelina Jolie, Gemma Chan, Richard Madden, Lauren Ridloff, Brian Tyree Henry, Salma Hayek, Lia McHugh, Barry Keoghan, Don Lee and Kit Harrington. Marvel Studios’ “Eternals” hits U.S. theaters on November 5, 2021.

“There’s a natural synergy between Marvel Studios and Lexus. We both go all-in to deliver amazing experiences,” said Vinay Shahani, Lexus vice president of marketing. “We’re incredibly excited to team up with Marvel Studios’ ‘Eternals’ to showcase our very own superhero, the first-ever V8 IS 500, which ushers in a new Lexus F SPORT Performance Line.”

“We’re thrilled to partner with Lexus to give viewers an early look at one of our new heroes, Kumail Nanjiani’s Kingo, in action. Lexus’ creative campaign is appropriately epic, delivering the same combination of action, spectacle and humor our fans will see in the film,” said Mindy Hamilton, SVP, global partnership marketing at Marvel Studios.

'Parking Spot' was helmed by directing duo Anthony and Joe Russo. The brothers have directed four Marvel Cinematic Universe movies, including one of the highest-grossing films of all time, Marvel Studios’ 'Avengers: Endgame'. Viewers who pay close attention to “Parking Spot” will notice a few Marvel Cinematic Universe Easter eggs. In order to achieve the level of VFX viewers expect from the Marvel Cinematic Universe, Lexus enlisted the Oscar-winning visual effects company Framestore.

The spot also features the new voice of Lexus, actor Gaius Charles. The fresh new voice of Lexus for general market advertising marks the latest chapter in the Lexus brand evolution.

“Parking Spot” will headline the high-profile marketing campaign, set to appear in a wide range of media placements, from special events to Lexus dealerships. A 30-second version of the spot will air on cable and in cable sports, as well as during college football, NHL and soccer. In addition to broadcast, the campaign includes advanced TV, digital and social. The Lexus LS 500 flagship sedan and the all-new NX luxury crossover will make appearances in the film.

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Agency

AGENCY: TEAM ONE

Chief Creative Officer: Chris Graves

Executive Creative Director: Jason Stinsmuehlen

Creative Director: Jesse Blatz

Creative Director: Matt Lanzdorf

Director of Content Production/EP: Sam Walsh

Lead Live-Action Producer: Evan Aronson

Senior Producer: Sascha Peuckert

Assoc. Producer: Robert Holeman

Music Supervisor: Neil Cleary

Account Director: Amy Oars

Account Supervisor: Nate Giddings, Rachel DeLesk

Account Executive: Ashly Amey

Account Coordinator: Chandler McKee

Associate Director of Project Management: Jamie Lau

Director of Business Affairs: David Peake

Business Affairs Manager: Jessica Solorzano

Management Supervisor, Product Insights: Joe Rigonan

Senior Product Insights Manager: Mike Shin

Senior Product Insights Manager: Paul Watson

Senior Product Insights Manager: Vincent Scott


THE PUB LOS ANGELES / DELIVERY

Director, Multimedia: Bryan Cook

Senior Producer: Veronica Santana

Assistant Editor: Vicente Lopez


Production

PRODUCTION COMPANY: BULLITT

Director: Anthony Russo

Director: Joe Russo

Director: Anthony Leonardi

President/EP: Luke Ricci

EP/HOP: Jenni Sprunger

Producer: Diane Castrup

Director of Photography: Bojan Bazelli

Add Director of Photography: Ben Kitchens


Editorial

EDITORIAL: Whitehouse Editorial LA

Executive Producer: Joanna Manning

Post Producer: Lucia Villalta

Editor: Josh Bodnar

Assistant Editor: Joe Carugati

VFX Editor: Chris Hamilton, Dustin Indrebo


Colour

COLOR CORRECTION: Framestore LA

Colorist: Beau Leon

Color Assist: Evan Reinhard, Nabil Moo

Associate Producer: Jamie Runkle


VFX

VISUAL EFFECTS: Framestore LA

Creative Director: Alex Thomas

Executive Producer: Pete King

Senior VFX & Color Producer: Andrew McLintock

CG Supervisor: Clement Renaudin

Composting Supervisor: JD Yepes

Associate Producer: Jose Alvarado

VFX Coordinator: Christian Williams


CG

Modeling Supervisor: Marco Amador

Head of Rigging: George Saavedra

LookDev: Andrew Thompson, Soren Barton

Textures: Justin Lecat

Layout Supervisor: Sean Dollins

Head of Data Capture: Fabio Zapata

Integration: Luis Rodriguez

Animator: Edwin Schaap, Kevin Rooney, Sean Curran

FX Supervisor: Victor Grant

FX: Aidan Merryman, Kjell Strode, William VonJess

Lighting Supervisor: Richard Shallcross

Lighting : Aldrich Torres, Cinzia Pegorin, Jessica Groom – Shelton, Kaho Horiuchi, Kris Cabera, Pota Tseng


2D

Compositor: Alexander Osvaldsson, Antoine Vinette-Lambert, Bruno De La Calva, Carlos Adarraga Gomez, Christopher Mosiadz, Claire Le Teuff, Craig Tozzi, Jesus Yapor, Kung Hang Wu, Oliver Ferguson-Taylor, Paul Krist, Samuel Jorgensen

Flame Artist: Sarah Marikar

Digital Matte Painter: Chris Sanchez, Pete Pace, Steven Messing


Editorial

Previz

Producer: Katherine Buckley

Associate Producer: Emily Rawl

Generalist: Todd Herman


Music

MUSIC COMPOSITION: SCORETEK

Composer: Nicholas O’Toole

Producer: Nicholas O’Toole


Sound Design

SOUND DESIGN/MIX: IMN CREATIVE

Sound Supervisor, Sound Designer, Re-recording Mixer: Mark Binder

Studio Operations Manager: Buck Mason

Co-Sound Supervisor, Dialogue Editor: Elliot Hartley

Re-recording Mixer: Trevor Cress

Sound Effects Editor: Donald Flick

Foley Mixer, Foley Editor: Vu Le

ADR Coordinator: Campbell Irwin

Engineering: Ryan Winston


VO

VO RECORD: MARGARITA MIX

Mixer: Bruce Bueckert, Bob Gremore

Assistants: Mike Murzyn, Sean Melia & Brian Frank

Executive Producer: Whitney Morris

Genres: Comedy, Action

Categories: Automotive, Cars

Team One, Thu, 07 Oct 2021 09:07:00 GMT