KUAMP and Google Fiber Tell the Story of the Possibilities of High-Speed Internet

New York-based full-service agency and creative production studio KUAMP has partnered with Google Fiber to unveil the latest campaign for their high-speed broadband internet service. Featuring a series of 12 lighthearted films, ranging from :6 to :30 seconds, the campaign highlights the multitude of ways Google Fiber can help customers as the internet provider launches across the country. 

As a part of KUAMP’s relationship with Google, Antonio ‘Tronic’ McDonald founder and CCO of KUAMP and director, along with his team worked collaboratively with the Google Fiber team to inject humanity and familiarity in their new campaign. In keeping with the authentic, human, yet playful aesthetic synonymous with the brand, the series of films visually highlights many benefits of Google Fiber’s renowned fibre-optic broadband speed and its award-winning customer service. 

Working closely with the team at Google Fiber to align on talent and promote authenticity across the campaign, KUAMP assisted in crafting the films to include personable actors who demonstrate the many ways Google Fiber optimises both creativity and productivity in their everyday lives. From gamers to business owners, the diverse cast and engaging scripts reveal the simplicity of switching to Google Fiber as the company adds more locations across the United States.

The campaign launched on air and online. 

Antonio ‘Tronic’ McDonald, founder and director at KUAMP said: “Google Fiber is all about constant improvement, and that is totally KUAMP’s ethos. Keep up and make progress is all about how we can get better with each iteration. It's no mistake that our teams work so well together - we are always strategically and aesthetically aligned, and the work shows it. We are able to deliver a lot of spots, with minimal time, and still craft really engaging work. 

Our team has really enjoyed working with GFiber, and specifically their brand  team. They have totally entrusted us with a huge task, and I am happy to say that KUAMP as a team has been able to far exceed their expectations. I'm so thankful for our partnership, and also so happy that my amazing team and myself get to use our talents to collaborate with such great humans! Can't wait to do it again!”

“We couldn’t have a better partner than KUAMP for where the GFiber brand is going as we speed up both our expansion efforts and our products,” said Amanda C. Peterson, head of brand and product marketing for Google Fiber. “This was a true collaboration, with KUAMP bringing their talent and expertise to make sure the work really stands out.”