Each holiday season finds consumers looking for new twists on traditional holiday desserts, and this year is no different. Krusteaz fans– a group that has always been known for their creativity (and deep loyalty to the brand) - know this challenge better than most. This year, the brand worked with content-powered, consumer engagement agency MXM to launch a new campaign that taps into that creativity and enthusiasm - blending ingredients, ideas and a devoted following to turn inspiration into something delicious.
“Seize the What If,” which runs through the holiday season, asks users to start with a Krusteaz product, add their own ingredients and name their custom created recipe to make it their own. Building on the passionate following of the Krusteaz brand, participants can share their recipe with friends and fellow Krusteaz fans via Facebook, spreading creativity and enthusiasm. Posters of the finalists and their recipes will be created and featured on the Krusteaz social channels and Krusteaz.com.