Tue, 19 Nov 2019 08:48:36 GMT
krow has been named the brand agency for Britain’s fastest growing packaged cider brand – Brothers. The team at Brothers were so impressed with krow’s knowledge of the sector and their shared ambition for the brand, that they shelved plans for a competitive pitch and awarded the work directly to krow, who is appointed lead creative agency.
The bold new creative direction will launch with a Christmas campaign for Toffee Apple cider, followed by a large-scale brand campaign in spring 2020.
Nicola Randall, Brothers’ senior marketing manager, said: “The brand is on an incredible journey. It is great to be working with krow on our exciting new campaign - along with the addition of new variants Parma Violet and Strawberries & Cream, it will continue our evolution as trailblazers of fruit cider.”
view more - Hires, Wins & Businesskrow London, Tue, 19 Nov 2019 08:48:36 GMT