Fri, 23 Apr 2021 11:32:34 GMT
krow is behind a new series of idents created for DFS’s sponsorship of Channel 4’s Friday Nights in on 4, celebrating the joys (or should that be highlighting the perils?) of getting ‘too comfortable’ in your own living room.
Breaking on 23rd April, the 10-second idents centre on a couple who might have found themselves getting a little too relaxed in each other’s company after a year of lockdown – from unconventional outfit choices to off-putting personal habits, not to mention a misguided revelation of a celeb crush.
Each film ends with the line ‘Careful, you may get too comfortable’, a playful warning to the viewer that, with a comfy DFS sofa and some great Channel 4 programming, they may also get “too comfortable”.
Nick Ashworth, marketing director at DFS said: “We are delighted with the sponsorship idents. Its a great balance of real insights and humour to contextually fit with Channel 4’s Friday Nights In programming”
John Quarrey, CEO of krow, Group said: “This series of idents, are designed to delight the Friday Nights in on four audience and ensure that DFS is top of mind next time the question of a new sofa pops up.”
There are a total of 10 films in all. They run on Fridays on Channel 4 from 6pm - 11pm, between 23rd April and 18th June. Media planning and buying is by Mediacom.
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Deputy ECD: Darryl George
Creative Director: Gemma Galvin
Creative Director: Jo Jephcott
Group Head of Strategy: Aileen Ross
Senior Account Director: Emily Cliff
Senior Account Manager: Shelby Whyatt
Head of TV: Emma Rookledge
Agency Producer: Rick Bateson /kworks
Director: Ben Fogg
Editor: James Henry/kworks
Post-Production: Thomas Mangham / The Mill
Sound Design: James Saunders / LFO
Genres: Comedy, Peoplekrow London, Fri, 23 Apr 2021 11:32:34 GMT