krow Helps Fiat 500 Celebrate 60th Anniversary with Kisses From Fans

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Image was created with the help of fans who were asked to submit their very own kisses to be featured in a secret project
krow Helps Fiat 500 Celebrate 60th Anniversary with Kisses From Fans

The Fiat 500 is a true icon of automotive style and this year marks its 60th anniversary.

krow is helping the brand to celebrate with a site at London's Piccadilly Circus, filled with kisses from Fiat 500 fans.

The image was created with the help of fans who were asked to submit their very own kisses to be featured in a secret project for Fiat through Facebook.

A total of 205 people put on some lipstick, kissed a piece of paper and sent through an image of it, hoping for a chance to be featured in the project.

krow then picked the 10 best pouts and used them to help form an image of the Fiat 500, which will be featured for all to see on one of the biggest ad spots in central London.

On 7th June the 10 lucky fans will be revealed on Facebook. They will be tagged in a post on the platform showing a picture of the poster live at Piccadilly Circus.

Toni Gaventa, Brand Communications manager, Fiat UK, said: “This year we are really excited to be celebrating 60 years of the much loved Fiat 500. What better way to mark this special occasion than a Fiat 500 generated from genuine fan love.”

Nick Hastings, ECD at krow, said: “The Fiat 500 is one of very few brands that can say they have been 'loved' with any credibility or charm. Thanks to all the fans who took part, this particular loved up Fiat 500 is going to make Piccadilly Circus a good deal prettier over the next few months”.

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Media Agency

Media Agency: Starcom

Creative Agency

Creatives: Ed Shore & Tristan Marshall

Executive Creative Director: Nick Hastings

Senior Account Director: Emma Christmas

Senior Account Manager: Rosie Morahan

Categories: Automotive, Cars

krow communications, 2 years ago