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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

krow Builds Family Bonds with Bedtime Half Hour During Covid-19 Outbreak

23/03/2020
Advertising Agency
London, UK
174
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krow Group staff and kids joined together to read bedtime stories together through its virtual community

Staff at krow Group have got so attached to their virtual agency community that they have extended it into family time.

At the end of a long day working from home, a group of employees with young children decided to get together for ‘Bed Time Half Hour,’ taking their laptops to the sofa and snuggling up to share stories with their young ones.

Cat Davis, group marketing director at krow Group, said: “All the kiddies turned up in their PJs, holding on to their teddies, and they started off by introducing their toys and themselves to each other. We had an array of ages on the call and went for audience participation type books.”

Everyone got very giddy, performing the actions and doing silly voices, before winding down and setting off to bed once the half hour was up. The virtual story time was such a success that we’ve made it a regular part of our working from home lives.”  

Home working has been established across the agency, with staff sharing pictures of their home lives – including everything from old slippers to favourite ornaments – so that they can get comfortable with colleagues seeing one another’s personal effects during video conferencing.

Pets have also become a part of the (home office) furniture. From cats scrabbling over keyboards to dogs nudging their owners for attention, furry friends are competing for cuteness points with the kids.

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