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Kronenbourg 1664 Blanc Presents 'Good Taste with a Twist' in New Campaign from Fold7

Creative 409 Add to collection

Fold7 develops new global work for Carlsberg Group’s flavoured wheat beer brand

Kronenbourg 1664 Blanc Presents 'Good Taste with a Twist' in New Campaign from Fold7

Fold7, the entrepreneurial creative company, has created a new international campaign - ‘Good Taste with a Twist’ - to take to key markets across Asia, North America and Europe, including Russia. The socially led campaign will also run across Print and TV.  

The campaign depicts life on ‘Rue 1664’, a world of French luxury and elegance, where playful twists and visual tricks surprise the viewer - a chaise lounge in the shape of the brand’s standout blue bottle and a perfume with a lemon atomiser - conveying the beer’s signature flavour with a hint of citrus. This aims to challenge consumers to consider the beer with a hint of lemon, as a premium experience for a premium lifestyle. Central to the campaign is a partnership with Facebook, with whom Fold7 worked closely with to create interactive and immersive assets. The film was directed by Martin Aamund at Papaya.

Steve Stringer, Carlsberg VP Craft & Speciality said: “We’re excited to share this next phase of work from the ‘Good Taste with a Twist’ platform, reinforcing the beer’s playfully elegant, aspirational lifestyle positioning. Digital assets are key engagement tools and Fold7 have delivered an impressive suite of them that will drive relevance across all the channels and moments with our consumers and customers, as well as in the more traditional touchpoints.” 

Ryan Newey, Fold7 founder and chief creative officer added: “We’re really proud that we’ve created a brand platform that’s distinctive in the category and has an intrinsic link back to the product. What’s exciting about the campaign this year is that we’ve taken it even further by creating an entirely new world in which 1664 exists. This latest campaign encourages consumers to lean in and get more involved with the brand, with truly social first interactive content that emphasises the beer’s originality and enjoyment.”

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Creative Director: John Yorke

Creatives : David O’Brien, Chris Bennett, Simon Helm

Designers : Alex Gill, Ben Gibbons

Strategy : Yelena Gaufman

Business Director : Stuart Lundy

Account Director : Annie Allen

Producer : Catharine Griffiths

Production Assistant : Izy Brand


Global Marketing Director : Nicola Maravic

Global Marketing Manager : Anna-Katrine Drumm-Hakim


Director : Martin Aamund

DOP : Marcel Zyskind

Production Co : Papaya Films

Producer : Rupert Greaves

Editor : Krystian Lupinski

Colourist : Ondrej Stibingr


Post house : UPP

Post producers : Kristýna Řádková

Sound Design : Thomas Martin - Goldfish Sound

Genres: Visual VFX, Scenic

Categories: Beers, Alcoholic Beverages

Fold7, Tue, 01 Mar 2022 09:48:04 GMT