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Kristin Chenoweth Gives Canine Singing Lessons in Avocados from Mexico Teaser

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Energy BBDO releases teaser for upcoming Super Bowl spot

Kristin Chenoweth Gives Canine Singing Lessons in Avocados from Mexico Teaser
Avocados from Mexico's fifth annual Super Bowl ad will feature Emmy and Tony Award winning actress and singer, Kristin Chenoweth. 

The brand will again use its classic brand of light-hearted humour for a 30-second spot that's created by ENergy BBDO and will run in the second quarter of the game broadcast.

To give viewers an idea of the concept for the commercial, the brand has launched its first teaser, entitled 'Chorus', bringing together avocados, Kristin Chenoweth, and dogs.

Over the last four years, Avocados From Mexico has told dynamic stories of the brand's versatility, seasonality, and health benefits, all leading up to this year’s overarching umbrella message: Avocados From Mexico Are Always Worth It.

The brand also launched the multi-experience digital platform to generate excitement ahead of the Big Game. The website has several features including:

- Adopt A Pet Partnership – Together with Adopt A Pet, Avocados From Mexico launched 'MatchDogCom'. Through this integration, people interested in adopting a dog will be paired with their perfect match from their area using IBM Watson technology.

- The Onion Network – AFM teamed up with The Onion to bring breaking news to light – technology that allows humans to communicate with canines. In this fun segment, dog anchors explain why avocados are in high demand.

AFM also conducted an online survey to determine how far Americans would go for avocados. Check out the results:
- One-third of Americans (32%) would choose a lifetime of free avocados over making more friends.
- Nearly one-in-five Americans (17%) would rather give up alcohol for a year than avocados (20% for women vs. 15% for men)
- Nearly two-in-five Americans (37%) would rather win a lifetime of free avocados than never have to wait in line at the DMV.
- A quarter of Americans (26%) say they can’t live without avocados, and 21% would eat an avocado daily if they could.
- Consumers are willing to pay approximately $2 more to add on avocados to their meals
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Brand: Avocados From Mexico

Post Production / VFX

Post Production Company: Framestore

Producer: Jamie Hoskins Smith

Colourist: Maria Carretero

Executive Producer: Larissa Berringer

Creative Director: David Mellor

Shoot Supervisor: Chris Beers, David Hulin

Compositing Supervisor: Chris Beers

Nuke Artist: Xuechu Zhang, Jacob Daily, Chris Friesen, Denglongyan LI

Design: Dan Solomon (Lead)

Designer: Dean Ripper

Flame Lead: Luca Pelegatta

Colour Assistant: Clark Griffiths

Digital Agency

Digital Agency: Richards/Lerma


Sound Company: Another Country

Sound Engineer: Peter Erazmus

Producer: Louise Rider

Assistant Engineer: Cathryn Stark

Executive Producer: Tim Konn

Creative Agency

Creative Agency: Energy BBDO

Chief Creative Officer: Andrés Ordoñez

Executive Creative Director: Josh Gross, Pedro Pérez

Creative Director: Alejandro Juli, Manuel Torres

Senior Art Director: Hansel Quintela, Chris George

Senior Copywriter: Colin O’Toole, Paul Carpenter

Head of Integrated Production: John Pratt

Senior Producer: Jeff Davis

Associate Producer: Brittany Peskind

Executive Music Director: Daniel Kuypers

Program Director: Jeremy Hawking

Managing Director: Jeff Adkins

Client Service Director: Liz Gruszkievicz

Senior Account Executive: Liza Raser

Strategy Director: Shannon Smiley

Media Agency

Media Agency: Havas Media

Group Account Director: Bob Galietti

Production Company

Production Company: Arts & Sciences

Director: Adam & Dave

Executive Producer: Marc Marrie


Editor: Kevin Zimmerman

Genres: Comedy, Musical

Categories: Food, Fresh fruit and vegetables

BBDO North America, Wed, 23 Jan 2019 11:44:02 GMT