Krispy Kreme Picks Manifest as Brand Partner of Choice for 2022

International doughnut chain, Krispy Kreme, has appointed brand comms agency, Manifest, as its digital partner for 2022 in the UK and Ireland following a competitive pitch process.

Manifest will be trusted to help Krispy Kreme on its journey to become a digital first brand and is primed for this partnership after extensive experience working in the brand space with the doughnut giant.

Krispy Kreme is a legendary brand, having been founded in the USA in 1937 and hitting UK shores in 2003, Manifest will build on its brand essence to create more meaningful, joyful moments and drive advocacy with audiences across its channels. Using a unique unified approach, Manifest will develop digital first, creative channel agnostic brand strategies equally equipped to excel across social, influencer and paid media.

The doughnut chain has a long heritage, and is a true landmark, noted for its legions of online fans and ambassadors. Krispy Kreme will work closely with Manifest’s London and Manchester teams to deliver multiple strategic projects and generate a real buzz across all digital channels.

Emma Colquhoun, chief marketing officer UK and Ireland at Krispy Kreme, commented: “We’re really excited to work with Manifest and take all things digital to the next level. Manifest’s ability to connect the whole digital world end to end and support us in our ambition to become a digital-first brand, together with the team’s amazing chemistry, is exactly what we need in a partner.

“The team’s passion for not only digital, but our brand, is evident in everything they do – and this is instrumental in helping Krispy Kreme build stronger connections with our UK audience.”

Manifest’s 24-hour creative shop is renowned for bold brand strategy and creative campaign work. Bec Chelin, managing director across Manifest’s UK studios, commented on the partnership: “Krispy Kreme has a huge opportunity to harness the power of digital and data to drive brand love and engagement through meaningful, highly creative campaigns. There couldn’t be a more perfect partner for us, and we’re thrilled to be the part of the next stage of growth with a team that’s so focused on redefining the consumer sweet treat experience.”