1 year ago
Last year a new theory emerged claiming that the earth could be shaped like a doughnut. While this might sound unbelievable, Krispy Kreme wholly embraces this idea, imagining a joy-filled, doughnut shaped world. If doughnut earthers are the new kids on the earth theories block, Krispy Kreme wants to give them a big warm welcome for National Doughnut day.
In a series of adorably bizarre spots created by LOLA MullenLowe, Krispy Kreme re-imagines dinosaurs, the Bermuda triangle and tornadoes in search of a more joyful world.
Krispy Kreme is a brand that’s dedicated to bringing the world joy in each of its freshly baked doughnuts and they believe the world would be a more joyful place if it was shaped like a doughnut.
Neil Gledhill, international chief marketing officer for Krispy Kreme, commented: “We can have some fun imagining what the world might be like if it were, indeed, shaped like a doughnut. But there’s no debating this: delicious, melt-in-your-mouth Krispy Kreme doughnuts make the world a better place. And celebrating with our fans on a global scale is even more fun."
Advertiser: Krispy Kreme
Chief Marketing Officer: Neil Gledhill
Post Production Company: Exit
Production Company: LANDIA
Director: Martin Rietti
Executive Producer: Nico Cabuche
Creative Agency: LOLA MullenLowe
Chief Creative Officer: Chacho Puebla
Executive Creative Director: Tomás Ostiglia
Creative Director: Saulo Rocha, André Toledo
Copywriter: Luis Giraldo
Art Director: Felipe Antonioli, Camilo Jiménez
Producer: Felipe Calvino, Diego Baltazar
Head of Digital: Fred Bosch
Global Account Director: Tom Elliston
Genres: Comedy, Visual VFX
Categories: Food, ConfectioneryLOLA MullenLowe, 1 year ago