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Kraftwerk Linked by Isobar Wins 3 Red Dot Awards



Agency's work 'The Bar' for Diageo and 'Porsche 24' for the German automaker both picked up awards at the event

Kraftwerk Linked by Isobar Wins 3 Red Dot Awards

The agency was awarded three times with a Red Dot, an international product design and communication design award in the Communication Design category. 

The Bar, an innovation for Diageo, won both in Online and Interface & User Experience Design categories. 

Porsche 24 a loyalty application for the global premium car brand, was awarded in the Interface & User experience Design category.

This year the Red Dot awards received more than 8600 entries from 45 different countries.

The Bar

The Bar is controlled by voice commands, and is operated through Amazon’s virtual assistant, Alexa. The skill offers three services: cocktail suggestions based on tastes, cocktail recipes, and instructions on how to master cocktail mixing techniques.  The cocktail recipes and suggestions all promote Diageo brands, and users can also order ingredients and products through The Bar skill. In addition to this, the tool can also give different cocktail suggestions based on the preference of the user.


The Porsche24 app is specially designed for Porsche drivers. In this app drivers receive points for kilometers driven and also for participation in Porsche events such as driving courses, trackdays rallies and trackdays. The app keeps track of this data and hands out gifts such as an overview of the most beautiful routes in Europe, tickets for national and international events and the latest Porsche news.The Porsche24 app received two Dutch Interactive awards and a silver Spin award earlier this year.

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Dentsu Creative UK, Thu, 16 Aug 2018 13:34:36 GMT