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Kraft Launches 'Zesty Cookbook' via Being LA



Fans get opportunity to meet the man himself

Kraft Launches 'Zesty Cookbook' via Being LA

Following demands from fans to see more of Kraft Zesty Guy, Kraft has released more images of Kraft Zesty Guy in its new online cookbook at Kraft has also launched a contest that gives Zesty fans the chance to meet Kraft Zesty Guy in person or win a hard copy of the new Zesty cookbook. 


At contestants can write a letter to the Kraft Zesty Guy, describing why they should meet him. Once the letter is complete, the participant will be entered into the contest to travel to Los Angeles with 3 friends, to meet The Kraft Zesty Guy at a cooking class. The entrant will also be entered into a sweepstakes to win a Zesty Cookbook; one cookbook will be won each day throughout the duration of the contest, which runs from August 20 through to September 22.


Client: KRAFT 
Campaign: LET’S GET ZESTY 

Agency: BEING Los Angeles

Chief Creative Officer: John Norman
Executive Creative Director: Patrick O’Neill
Senior Copywriter: Kathleen Swanson
Art Director: Annie Johnston

Global Account Director: Jennifer Nottoli
Account Director: Shannon Franqui
Management Supervisor: Pamela Lloyd
Account Executive: Brigette Edler
Assistant Account Executive: Alissa Pindea
Account Group Assistant: Kayla McLaughlin

Group Planning Director: Lorraine Ketch
Senior Planner: Jennifer Costello
Planner: Whitney Martinez

Digital Planning Director: Romain Naegelen
Digital Strategist: Tyler Gaul
Director of Smartslab: Larry Lac
Community Manager: Jessica Zeller

Executive Director of Business Affairs: Linda Daubson
Executive Business Affairs Manager: Lisa Lipman

Director of Art Production: Karen Youngs
Senior Art Producer: Heather Michaels
Jr. Art Producer: Kate Pollack
Print Producer: Kim Callahan
Project Manager: Holly Prine

Photographer: Douglas Friedman
Producer: Larry McCrudden
Co-Founder/Flixel: Mark Homza

Digital Retouching: Arthaus

Director of Digital Production: Peter Bassett
Executive Digital Producer: Justin Taylor
Associate Digital Producer: Kiley Story
Technology Manager: John Byrne
Tech Lead: David Long
Creative Tech-Mobile Lead: Teguh Mualim
Director of Creative Technologies: Ricardo Diaz
Quality Assurance Lead: Lester Broas
Quality Assurance Analyst: Walter Velasquez

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