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Creative in association withGear Seven
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Kraft Heinz Honours Tireless Workers with Sincere Thank You

16/04/2020
Advertising Agency
New York, USA
710
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VaynerMedia launched 'We Got You America' to thank staff for continued work during the Covid-19 pandemic

There are thousands of people at Kraft Heinz who are working around the clock in our manufacturing facilities to keep food on America’s tables. Today, the company will air a 60-second TV ad in tribute to these amazing people entitled ‘We Got You America’ to honour, celebrate and thank them for their unwavering and dedicated service during this difficult time. 

The ‘We Got You America’ campaign name originated from our incredible team in Springfield, Missouri and we took this idea to the next level in our new spot. It’s the first Kraft Heinz commercial that was fully directed and shot entirely by our own plant employees, not an outside camera crew. It showcases real scenes and real workers doing their day-to-day jobs in our Fremont, Ohio and Champaign, Illinois plants and was recorded using a simple smartphone camera. The ad is voiced over by Dana Cockrell, a line operator at Champaign. 

“Our company’s mission has never been clearer – we have a mission to help feed the world. And our employees are on the front lines making sure the products consumers know, love and trust make it to store shelves. They are the heroes of our company!” said Carlos Abrams-Rivera, US president for Kraft Heinz. 

“During times like this, we’re reminded that we’re only as strong as the most vulnerable people in our society. We’re all in this together. Our people have America’s back. And we have theirs.” Carlos added.


Credits
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