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Kraft Heinz Appoints Havas London to Creative Roster

Hires, Wins & Business 214 Add to collection

The London creative agency will be working across the company's slate of food brands

Kraft Heinz Appoints Havas London to Creative Roster
Global food and beverage company Kraft Heinz has appointed creative agency Havas London to its UK & European creative agency roster.
 
The agency has been working with Kraft Heinz on a project basis since Q4 2017 and now takes responsibility for a mix of projects across the Kraft Heinz portfolio, with digital outputs linked to a clear data driven media approach.
 
The appointment comes after the company announced the creation of a dedicated 10-strong UK team focused on brand-building, led by Lucy Clark as Head of Heinz Brands, earlier this year.
 
Victoria Sjardin, Vice-President of Marketing, Europe at Kraft Heinz says: “There is a new found energy in Havas which has translated into some great project work. In fact, both companies have a lot in common – and I’m looking forward to seeing how our shared hunger translates into bold, effective campaigns.”

Xavier Rees, CEO of Havas London, adds: “One glance at the Kraft Heinz portfolio and it’s easy to see why we’re so excited to be working together – these are iconic brands with a real heritage in advertising. To be appointed as the company places a renewed focus on marketing and long-term brand building makes this a big, big win for us.”
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Havas UK, Thu, 15 Mar 2018 13:12:25 GMT