Global food and beverage company Kraft Heinz has appointed creative agency Havas London to its UK & European creative agency roster.
The agency has been working with Kraft Heinz on a project basis since Q4 2017 and now takes responsibility for a mix of projects across the Kraft Heinz portfolio, with digital outputs linked to a clear data driven media approach.
The appointment comes after the company announced the creation of a dedicated 10-strong UK team focused on brand-building, led by Lucy Clark as Head of Heinz Brands, earlier this year.
Victoria Sjardin, Vice-President of Marketing, Europe at Kraft Heinz says: “There is a new found energy in Havas which has translated into some great project work. In fact, both companies have a lot in common – and I’m looking forward to seeing how our shared hunger translates into bold, effective campaigns.”
Xavier Rees, CEO of Havas London, adds: “One glance at the Kraft Heinz portfolio and it’s easy to see why we’re so excited to be working together – these are iconic brands with a real heritage in advertising. To be appointed as the company places a renewed focus on marketing and long-term brand building makes this a big, big win for us.”