Kopparberg Twists Its Offering for New Cocktail Serve

Kopparberg is today launching ‘Stick or Twist,’ a national campaign designed to promote the brand’s new cocktail serve the ‘Kopparberg Twist.’ Best-served ice-cold and in pitchers, the serve and wider campaign showcase Kopparberg Twist as the perfectly refreshing way to enjoy Kopparberg’s premium and deliciously fruity spirit range with friends this summer.

The brand moved into the spirits category in 2019, when they successfully launched their Strawberry & Lime Premium Gin. They have since broadened their Gin range with additional flavours, as well as having launched flavoured Rum and Vodka in 2020 and 2021 respectively. This Stick or Twist campaign, and the Kopparberg Twist serve, are the first time the brand has promoted their extensive spirits range as one.

Kopparberg Twist was born from the business’ acknowledgement that whilst consumers were drawn to Kopparberg’s famous bold and fruity flavour, they would typically stick to just one of the brand’s flavoured spirit bottles and were unsure of how best to enjoy the wider range.

Developed by Kopparberg’s lead creative agency neverland, the Kopparberg Twist serves works across all of Kopparberg’s flavoured spirit range in equal measure, meaning consumers will know exactly how best to consume, and enjoy, the brand’s spirit range this summer. 

Rob Salvesen, head of marketing for Kopparberg UK said, “The Kopparberg Twist has totally flipped our approach to spirits on its head – we’re bringing colourful and refreshing fruity flavour to our consumers' world in a refreshing way - with a big Twist!”

Simon Massey, co-founder of neverland said, “Solving a problem for Kopparberg and serving up something refreshing and delicious to the consumer from product to comms is in many ways the perfect project for neverland.”

The cocktail serve, and its visual identity, were developed by neverland who have also created the launch campaign which will run nationally from today across OOH, social as well as in-store.

Kopparberg Twist launched in Marston’s 456 venues over the Jubilee Bank Holiday weekend and will be served throughout the summer season. The serve will also be promoted across the off trade throughout summer.

Media is managed by the7stars and shopper marketing and experiential is managed by Quantum.