senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Kool-Aid Man Swaps Names with Football Player Ga'Quincy 'Kool-Aid' McKinstry

18/08/2021
Advertising Agency
New York, USA
1.8k
Share
VaynerMedia launched the campaign seeing the drink brand change its name with the freshman American footballer

After Alabama's freshman defensive back Ga’Quincy McKinstry legally changed his name across all football rosters to ‘Kool-Aid’ McKinstry, Kool-Aid Man wanted to give McKinstry something special as he ramps up for the football season. To return the favour, today Kool-Aid Man changed his name to 'Ga'Quincy McKinstry.' 

For the next 24 hours, both the Kool-Aid Man and Ga’Quincy will swap names on Twitter and Instagram, with Kool-Aid Man being known as Ga’Quincy McKinstry and Kool-Aid McKinstry being known as Kool-Aid Man.

Kool-Aid Man is known to krash cultural moments. Recently he became one of the first brand mascots to crash Cameo and Clubhouse to give people an 'OH YEAH' moment. Swapping names with Kool-Aid McKinstry is his latest endeavour to show the power of 'OH YEAH.'

The effort was a collaboration between Kool-Aid’s creative agency partner VaynerMedia and full-service athlete representation agency VaynerSports.


SIGN UP FOR OUR NEWSLETTER
Work from VaynerMedia North America
Reason to Move: Vampire
Opendoor
02/10/2024
6
0
Giants Fans Love LA
Booking.com
09/07/2024
40
0
Cardinals Fans Love Chicago
Booking.com
09/07/2024
14
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0