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Kool-Aid Man Crashes Cameo with Real-Time Shout-Outs for National Kool-Aid Day

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VaynerMedia also celebrated with the launch of the official 'Oh Yeah Anthem' featuring a number of celebrities

Kool-Aid Man Crashes Cameo with Real-Time Shout-Outs for National Kool-Aid Day

Did you know that last Friday was National Kool-Aid Day? To mark the day, Kool-Aid asked VaynerMedia to find a fun way to celebrate the brand. And what better way to do that than to have the Kool-Aid Man crash video sharing website, Cameo.

Throughout Friday and over the weekend, the Kool-Aid Man gave fans custom, real-time shout-outs, in a first-ever appearance by a brand mascot on the platform. You can see the clips on Cameo here.


In addition, VaynerMedia also created the official 'Oh Yeah Anthem' and gathered friends across music genres to sing-along at the Cameo premiere. The compilation features a celebrity roster that’s as fun as the Kool-Aid Man himself, including Raven-Symone, Sisqo, Flavor Flav, Ryan Cabrera, Carson Kressley, Sean Kingston, and Ginger Minj.


Afterwards, Kool-Aid and VaynerMedia gave fans an opportunity to get their own customised Cameo video by Kool-Aid Man himself by doing real-time responses throughout Kool-Aid Day.

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Client

Brand: Kool Aid

Music

Producer: Scott Woessner

Engineer: Alec Jackson

Creative Agency

Creative Agency: VaynerMedia

Creative Director: John Clement, Dan Giachetti

Copywriter: Matt Fusaro, Becca Weisz

Executive Vice President: Nick Miaritis

Group Creative Director: Mike Pierantozzi

Associate Creative Director: Dan Ahern, Didima Arrieta

Designer: Greg Liccardi, Sam Woolley

Editor: Wheaton Simis

Account Director: David Argov

Account Executive: Christian Nunez

Project Manager: Giang Luc

Genres: Music & Sound Design, People, Musical

Categories: Soft Drinks, Squashes and cordials

VaynerMedia, Tue, 13 Aug 2019 12:57:10 GMT