Koodo Doubles Down on its Customer-Friendly Message
In a category notorious for customer dissatisfaction, wireless carrier Koodo has some of the happiest customers in Canada according to tracking studies like J.D. Power’s annual Canadian Wireless Customer Care Study.
Koodo’s customer-friendly data plans and its extensive network coverage are among the main reasons Canadians continue to “Choose Happy”; both are highlighted in new national campaigns from agency partner Camp Jefferson.
The bilingual campaigns, “Shock-Free Data” and “Network” appear under the “Choose Happy” brand platform introduced in 2015, and reinforce the idea of Koodo being a fair and transparent mobile company.
The “Shock-Free Data” campaign features a blend of TV, pre-roll video, cinema, radio, digital, print and out-of-home, all underscoring the fact that Koodo customers don’t have to fear the overage charges that can make wireless customers’ monthly bill a nightmare, because Koodo has your back (a recent CRTC study found that nearly half of Canadians were charged for exceeding their wireless data last year).
The video ads, “Shower,” “Basement” and “Window,” use a series of horror movie tropes, with a Koodo bill representing the scary monster or killer. When they are abruptly presented with their monthly bill, however, Koodo customers metaphorically shrug their shoulders and simply go back to what they were doing.
“Koodo has always been a champion of the consumer, and this is just another proof point,” says Lise Doucet, VP of Marketing at Koodo.
The “Network” campaign features Canada’s big telco companies continually thwarting a Koodo spokesman’s attempts to deliver a message about its super network coverage – from spraying him with a hose to sounding an air horn as he speaks. In one cinema ad, the big telcos use shadow puppets to obscure an image of a map of Canada showing Koodo’s network coverage.
Koodo was recently named Client of the Year at The CASSIES Awards, and was ranked highest for customer satisfaction in J.D. Power’s most recent Canadian Wireless Customer Care Study.
Koodo Network
Client: Koodo Mobile
VP Marketing Communications: Lise Doucet
Manager, Brand & Marketing Communications: Chris Statchuk
Marketing Communications Manager: Heather Dionne
Executions: Television, Cinema, Radio, Digital
Agency: Camp Jefferson
SVP, Managing Partner: Peter Bolt
VP, Director of Client Services: Edith Rosa
VP, Director of Strategy: Doug Potwin
VP, Director of Social & Innovation: Ian Barr
Executive Creative Director: Guybrush Taylor
Associate Creative Director: Chris Obergfell
Art Director: Luke Woodard
Copywriter: Michelle Colistro
Strategist: Laura Muirhead
Agency Producer: Sarah Moen
Account Supervisor: Melanie Abbott
Account Executive: Sabrina Zavarise
French Adaptation
Agency: K-72
General Manager: Benoît Bessette
Creative Director: Simon Beaudry
Writer: Joshua Lessard
Account Services: Carl Dessureault
Production Company: Skin & Bones
Director: Matt Swanson
Line Producer: Andrew Graham
DOP: Tico Paoulakakis
Editorial House: Saints Editorial
Editor: Robin Haman
Transfer Facility: Alter Ego
Colourist: Eric Whipp
Online Facility: Fort York
Online Artist: Mike Bishop
Audio: Grayson Matthews
Koodo Shock-Free Data
Client: Koodo Mobile
VP Marketing Communications: Lise Doucet
Manager, Brand & Marketing Communications: Chris Statchuk
Marketing Communications Manager: Heather Dionne
Television, Cinema, Out of Home, Radio, Digital
Agency: Camp Jefferson
SVP, Managing Partner: Peter Bolt
VP, Director of Client Services: Edith Rosa
VP, Director of Strategy: Doug Potwin
VP, Director of Social & Innovation: Ian Barr
Executive Creative Director: Guybrush Taylor
Associate Creative Director: Chris Obergfell
Art Director: Matthew Kenney
Copywriters: Frederick Nduna, Stefan Wegner, Adam Notzl-Keyser
Strategist: Laura Muirhead
Agency Producer: Sarah Moen
Account Supervisor: Melanie Abbott
Account Executive: Sabrina Zavarise
French Adaptation
Agency: K-72
General Manager: Benoît Bessette
Creative Director: Simon Beaudry
Writer: Joshua Lessard
Account Services: Carl Dessureault
Production Company: Skin & Bones
Director: Matt Swanson
Line Producer: Andrew Graham
DOP: Tico Paoulakakis
Editorial House: Saints Editorial
Editor: Griff Henderson
Transfer Facility: Alter Ego
Colourist: Wade Odlum
Online Facility: Fort York
Online Artist: Mike Bishop
Audio: Grayson Matthews
