Continuing from their 'Animated About Insurance' series, Sheilas’ Wheels and Hotwolf commissioned Kong Studio to produce three adverts for Facebook. The spots needed to work without sound and be short, informative and full of the usual cheeky character and charm of the Sheila’s Wheels branding.
How do you make insurance fun?
Kong co-founder and creative director Tom Baker: “Once we had established the balance of modern and retro styles, things clicked into place quickly. We were able to use elements everyone recognises as Sheilas’ Wheels – like the pink Cadillac – but still keeping the series sophisticated and not too silly-looking.”
Lead customer marketing manager for Sheilas’ Wheels, Gabrielle Pennington: “It can be challenging to keep insurance information engaging, let alone entertaining, but we’re thrilled with how the series has come together. From script to screen this has been a joy to work on, really helping us to bring our brand values to life. We’re proud to share the videos and look forward to making more.”