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Kona Beer’s ‘Bruddahs’ Are Back to Help Mainlanders Chill Out and Enjoy the MLB Season

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Duncan Channon launches TV spots encouraging baseball fans - and mainlanders everywhere - to make time for the good things in life

Kona Beer’s ‘Bruddahs’ Are Back to Help Mainlanders Chill Out and Enjoy the MLB Season

As part of its continuing bid to grow as a lifestyle beer brand, Kona is doubling down on its successful ‘Dear Mainland’ campaign. With the Major League Baseball season now in swing, and restaurants and bars slowly opening up with safety protocols, Kona will air fun new TV spots that encourage baseball fans - and mainlanders everywhere - to make time for the good things in life. The lighthearted spots feature the laid back ‘bruddahs’ who playfully share their sage island wisdom with us and encourage mainlanders everywhere to have better balance in our lives.

Three new TV spots by Duncan Channon, Kona’s creative agency of record since 2014, are launching in more than 25+ regional markets across broadcast TV, digital, and paid social.

“With the start of Major League Baseball season, along with responsible reopening of restaurants and bars, it’s an ideal time to reconnect with beer drinkers through these entertaining brand spots,” said Cindy Wang, senior director of brand marketing, Kona Brewing Co. “In addition to having fun with everyday stresses people can easily laugh about, we’re excited to remind baseball fans that Kona offers the perfect ‘relief pitcher’ as baseball season gets into swing.”

“So much has changed about our lives during the pandemic, but the ‘Sunday Scaries’ and zero bars at the top of our phone screens still strike fear in our hearts,” said Parker Channon, creative director for the campaign, Duncan Channon. “And there’s no one better than two laid back brothers from Hawaii to help us laugh about those things and suggest that having a Kona beer might help us find a bit more levity in our lives.”

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Kona Brewing Co. ‘Dear Mainland’ April 2021 Campaign Credits

Client: Kona Brewing Co.

Audio Mix House: One Union Recording

Senior Engineer: Joaby Deal

Assistant Engineer: Michael Swarce

Executive Producer: Jaylen Block-Smith

Ken Kunze - Vice President of Marketing
Cindy Wang - Senior Director of Marketing
Vanessa Parker - Brand Manager
Brooke Schwab - Associate Brand Manager
Ashley Picerno - Senior Brand Manager
Ashlee Conrad - National Partnership and Activation Manager

Creative Agency: Duncan Channon

Parker Channon – Executive creative director
Adam Zash – Senior art director
Andy Whalen – Senior copywriter

Nick Gustafson – Account director
Sydney McComas – Account supervisor
Erica Afanador – Account manager

Keenan Hemje – Senior broadcast producer
Emily Sarale – Integrated producer
Michelle Mirasol - Senior project manager

Kelleen Peckham – Strategy director
Jonah Kaufman - Brand strategist
Production partners

Production : O positive

Production Co.: O Positive

Director: Brian Billow

Executive Producers: Ralph Laucella, Marc Grill

1st AD: Grayson Bithell

DP: Adam Richards

Production Co.: Island Film Group

Executive Producer: Ricardo Galindez

Producer: Krista Carella

Editorial : The Den editorial

Editor: Christjan Jordan & Katie Cali

Assistant Editor: EmaLee Arroyo

Producer: Yole Barrera

EP: Ryan Curtis

Finishing: Gabe Sanchez

Colorist : CO3

Dave Hussey - Senior colorist
Brutus La Benz and Kanoa Kukaua

Genres: Comedy

Categories: Beers, Alcoholic Beverages

Duncan Channon, Fri, 30 Apr 2021 10:51:00 GMT