Mon, 14 Jun 2021 15:11:56 GMT
Chipotle Mexican Grill today announced it is celebrating American athletes with new digital menu items exclusively on the Chipotle app and Chipotle.com and new episodes of its popular ‘Unwrapped’ video series. Chipotle is focused on helping athletes perform their best by providing proper nutrition through real food and real ingredients.
Introducing Team Chipotle
Starting today, fans have the chance to eat like their favourite athletes through specially curated menu items. The campaign marks Chipotle’s largest celebrity-inspired menu launch in the brand’s history.
America’s Top Athletes...Unwrapped
In addition to the new digital menu items, Chipotle worked with partner athletes to launch behind-the-scenes training content as part of its ‘Unwrapped’ series. The ‘Unwrapped’ videos provide an inside look at Chipotle’s athlete super fans and what it takes to compete at the highest level.
All Chipotle ‘Unwrapped’ videos can be viewed here.
“Chipotle is proud to be an integral part of athletes’ training regimens across all levels,” said Chris Brandt, chief marketing officer. “We’re excited to share Team Chipotle’s stories and rally our fans around these elite competitors.”
Next month, Chipotle will air its first-ever national TV commercial featuring a professional athlete. The ad, which highlights Julie Ertz’s training routine, will air starting July 5th during the US Women’s National Team game vs. Mexico.
Ertz has been a long-time super fan of Chipotle and had her go-to order featured as an official digital menu item once previously in July 2019. Ertz also famously had her first date with husband Zach Ertz at a Chipotle restaurant.
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Genres: People, Storytelling
Categories: Restaurants, Retail and RestaurantsStept Studios, Mon, 14 Jun 2021 15:11:56 GMT