Kolody launches first of its kind multi-device game play experience for Johnny Test via Teletoon Canada.
A ground-breaking new game play experience developed for Canadian cable network Teletoon has become the first ever to allow players to place multiple iOS devices side-by-side and play co-operatively as if using one screen.
Created by Toronto-based digital creative agency Kolody in partnership with Teletoon Canada, Johnny Test is based on the popular animated franchise of the same name. In the game, kids can choose to play as hero Johnny Test or his dog Dukey to sandwich baddies and slingshot each other around the colourful roller derby world.
Multiple people can play the game together through an innovative feature that harnesses Bluetooth to allow users to pair mobile devices and combine screen real estate, making Roller Johnny the first iOS gaming experience with co-operative screen play, individual leaderboards and timed play.
“Finding new ways to connect with audiences is why clients come to us,” said Chad Borlase, Creative Director at Kolody. “When it comes to digital, making the impossible possible is what we love to do. Watching kids huddle together and have an emotional connection with this game has been so rewarding. Mobile is going to be key moving forward.”
Apple was so excited by the potential, they gave Kolody back door access to its mobile development team should they need. The first version of the game, playable on iPhone became available in the iTunes store in December, but an update is in development that will let users play together using wifi to access content including games and video, on multiple paired idevices.
“This technology unlocks imagination,” says Colin Turnbull, Partner, Kolody. “As smart phone penetration increases, no longer do we have to play iPhone games alone – we can engage friends and family to play at the same time, not just in head-to-head competition, but playing together and reward multiple players with premium content such as video or new levels.”
Client: Teletoon Canada
Product: Johnny Test
Director Interactive, Teletoon: Gavin Friesen
Producer, Kolody: Colin Turnbull
Producer, Kolody: Mark Kolody
Creative Director, Kolody: Chad Borlase
Interactive Production: Kolody