Kogan.com is ‘Clickin’ Awesome’ with Hardhat

Kogan.com, one of Australia’s largest and most loved online retailers, has launched its new brand platform, ‘Clickin’ Awesome’ via independent agency Hardhat. At a time when day-to-day expenses are creeping up, Kogan.com is here to help Aussies get low prices on the things they love. 

Kogan.com’s superpower has long been its sourcing and negotiating skills. ‘Clickin’ Awesome’ reveals just how useful these skills can be, as part of its largest campaign to date.

Karl Winther, chief marketing officer at Kogan.com says, “We are excited to launch this campaign that captures (in a very Kogan.com way) the positivity, surprise and wonder that everyday Aussies feel when they click on to Kogan.com and see the remarkable value they get. Since 2006, Kogan.com has helped Aussies get what they want for less to live more awesomely, and we’re excited to see that DNA celebrated as the brand continues to evolve. We’ve loved working with Hardhat and Spinach to bring it to life.” 

Andy Segal, executive creative director at Hardhat spoke in perfect unison with co-ECD Chris Hince, “Hearing how the people at Kogan.com are always working hard to deliver the best price, we saw them as these superheroes. The kind you wish would just appear when you need a low price. 

From experience, we know that once you try Kogan.com, you’re hooked. We wanted to create a campaign that shows customers why they can expect that. So now when they think ‘how on earth is that price so low’, they’ll know.”

The ‘Clickin’ Awesome’ campaign commenced rollout this week with a series of TVCs and assets across radio, outdoor, digital and social with the assistance of the Media Team at Spinach.

General manager and media director of Spinach Ben Willee said, “Kogan.com is an exciting business and it's fantastic to be working with a bunch of smart people to bring this campaign to life.”

Hardhat was founded in 2005. The agency creates behaviour change for challenger brands through a combination of creativity and behavioural insights.