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Kogan.com Has it All in Debut TV Campaign ‘Quick Smart’

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The campaign, developed by Hardhat, aired from Sunday 27th April on TV, digital and social channels

Kogan.com Has it All in Debut TV Campaign ‘Quick Smart’

Kogan.com’s latest campaign via creative agency Hardhat highlights the wide range of products available on its website, which customers can get quick smart. While many Aussies would know that Kogan.com has great prices on LED TVs, many wouldn’t know that Kogan.com now lists over 10,000,000 items.

As online shopping in Australia booms and millions of customers around the country are left waiting for products they ordered days and weeks before, Kogan.com continues to deliver quick smart thanks to their extensive logistics footprint of 15 distribution centres.




Whether in need of a game console, a bike, or a pizza-munching plushie, customers will find what they are looking for on Kogan.com. Better yet, they will be enjoying it in a matter of days (ie. quick smart).




Says Ruslan Kogan, founder and CEO of Kogan.com: “For over 14 years Hardhat has been our first port of call when we have a complex marketing challenge that needed a creative solution. This case was no different.”




Says Glenn Dalton, ECD, Hardhat: “Quick Smart’ wasn’t just our creative platform, it was also how we had to approach the production. Without the option of picking up a camera, our creative director team, Andy and Hincey did what they could do – pick up their pens and write their way through it. And have a few laughs along the way too.”

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Client: Kogan

Founder & CEO: Ruslan Kogan

Director of Marketing: Casey Dunn

Agency: Hardhat

Co-Founder & Behavioural Insights: Dan Monheit

Executive Creative Director: Glenn Dalton

Associate Creative Director: Chris Hince, Andy Segal

Strategy Lead: Kristy Richards

Account Director: Gabi Raison

Producer: Patty Campbell

Video Editor: Daniel Kopel

Sound: BangBang

Producer: Erica Frick

Media: Max & Partners

Managing Partner: Gerard Max

Media Investment Manager: Debbie Light

Genres: Dialogue

Categories: Online retailers, Retail and Restaurants

Hardhat, Tue, 05 May 2020 05:41:12 GMT