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Kobe Bryant Conducts a Concert Hall of Hate in W+K Portland's Nike Spot
Agency launches 'The Conductor' to see off the NBA star in musical style
Over a 20-year career, Kobe has been a champion and an antagonist, an idol and an antihero. He thrived in the midst of negativity, inviting fans and opponents to bring their worst and giving them exactly what they wanted in return—the Black Mamba.
The Mark Romanek-directed film shows Kobe conducting players and fans through a rendition of Otis Redding's song, "I've Been Loving You Too Long (To Stop Now)," but with slightly different lyrics. Fans and opponents croon the words "I've been hating you too long to stop now" directly to Kobe. It's a send-off that could only work for Kobe Bryant. The film was created by Wieden+Kennedy's Portland office.
CREDITS
Agency / Creative
Music / Sound
Editorial
Production
Post Production / VFX
Genres: Comedy
Categories: Sportswear, Clothing and Fashion
lbbonline.com, Thu, 14 Apr 2016 14:53:49 GMT
