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Kobe Bryant Conducts a Concert Hall of Hate in W+K Portland's Nike Spot

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Agency launches 'The Conductor' to see off the NBA star in musical style

Kobe Bryant Conducts a Concert Hall of Hate in W+K Portland's Nike Spot
Over a 20-year career, Kobe has been a champion and an antagonist, an idol and an antihero. He thrived in the midst of negativity, inviting fans and opponents to bring their worst and giving them exactly what they wanted in return—the Black Mamba. 

The Mark Romanek-directed film shows Kobe conducting players and fans through a rendition of Otis Redding's song, "I've Been Loving You Too Long (To Stop Now)," but with slightly different lyrics. Fans and opponents croon the words "I've been hating you too long to stop now" directly to Kobe. It's a send-off that could only work for Kobe Bryant. The film was created by Wieden+Kennedy's Portland office.


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Music

Composer: Andrew Feltenstein & John Nau

Music Production: Beacon Street Studios

Producer: Leslie DiLullo

Sound Design: Rommel Molina

Sound Mix: Rommel Molina @ Beacon Street Studios

Offline

Editor: Eric Zumbrunnen @ Exile

Executive Producer: CL Weaver

Producer: Brittany Carson

Post Production / VFX

Colourist: Mark Gethin

Compositor: Brian Williams

Executive Producer: Lexi Stearn

Post Production Company: MPC LA

Producer: Brian Friel

VFX Supervisor: Michael Gregory

Production Company

Director: Mark Romanek

DOP: Greig Fraser

Executive Producer: Sue-Ellen Clair

Managing Director: Eric Stern

Production Company: Anonymous Content

Line Producer: James Graves

Creative Agency

Art Director: Jacob Weinstein

Copywriter: Josh Bogdan and Nathaniel Friedman

Creative Agency: W+K Portland

Producer: Matt Hunnicutt /Molly Tait Tanen/Mauricio Granado

Genres: Comedy

Categories: Clothing and Fashion, Sportswear

lbbonline.com, Thu, 14 Apr 2016 14:53:49 GMT