Peach
dlmdd
I Like Music
liahome
Electriclime gif
mo-sys
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Koala Mattresses to Australian Politicians: Keep the ‘Lying’ to the Bedroom

Creative 40 Add to collection

The Royals and Koala ask Australian politicians to keep their lying to the bedroom and out of Parliament for Election Day

Koala Mattresses to Australian Politicians: Keep the ‘Lying’ to the Bedroom

As Australia’s most awarded mattress mattress makers, Koala knows a thing or two about lying (horizontally that is). But politicians have taken lying to a whole new level.

So on Election Day Saturday 21 May, Koala took the opportunity to ask Australian politicians to keep their lying to the bedroom, and out of Parliament.

The campaign by The Royals addresses politicians in a series of mobile out-of-home in key constituencies (such as Warringah in NSW and Chisholm in Victoria) and a full-page print ad in The Australian, inviting them to lie on a Koala mattress – and help all Australians get a good night’s sleep.

As a cheeky incentive, Koala is offering $100 off its award-winning mattress range to those who like to lie the Koala way, (with the code LYINGDOWN).

The Royals executive creative director Sebastian Vizor said: “Unfortunately, lying by politicians is out of control and it’s not doing our country any favours. Of course, not all lying is bad. Lying in bed and getting a good night’s rest is good for your body and mind, and something all Australians deserve more of. Which led us to think: if politicians keep their lying to the bedroom and out of their public proclamations, the world would be a better (well-rested) place.”

Koala’s global brand strategy and creative VP Bradley Firth added: “Lying straight in bed is the only kind of lying that benefits everyone and at Koala, we can help with that. So we call on Australia’s politicians to leave the lying to us from now on, and allow the people of Australia to get a good night’s sleep.”

image
Dear Politicians, keep the lying to the bedroom
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Advertiser: Koala Furniture

Creative Agency

Creative Agency: The Royals

Art Director: enter name

Strategist: enter name

Executive Creative Director: enter name

Creative Director: enter name

Digital Agency

Digital Agency: enter name

Media Agency

Media Agency: enter name

Production Company

Production Company: enter name

Director: enter name

Producer: enter name

Production Service

Production Service Company: enter name

Producer: enter name

Offline

Edit Company: enter name

Edit Assistant: enter name

Post Production / VFX

Post Production Company: enter name

Colourist: enter name

Producer: enter name

Music

Music Company: enter name

Composer: enter name

Sound

Sound Company: enter name

Producer: enter name

Categories: Home, Bedroom

The Royals, Tue, 24 May 2022 07:03:00 GMT