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Koala Helps Prince Harry Overcome His IKEA Shame in Print Campaign from Thinkerbell

13/01/2023
Advertising Agency
Melbourne, Australia
502
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IKEA and Koala Ride to Harry and Meghan's Rescue in Tactical campaign


Like a knight in shining armour, in response to Harry’s claim he “felt embarrassed” with IKEA and second hand furniture in his first home with Meghan, Australia’s most loved furniture brand, Koala, is coming to the rescue with a special limited edition discount code just for Harry, to help make their home feel like a palace. 


Created by Thinkerbell specifically for Prince Harry, ROYALTREATMENT15, will give Harry and Meghan 15% off all Koala purchases from Thursday 12 January until Sunday 15 January. And although this is an offer deliberately fit for a Duke, Aussies too can get a taste of the royal treatment - with the code available to all who wish to avoid ‘slumming it’ like Harry. 


Rory Costello, Chief Commercial Officer says “As Australia’s leaders in uniquely designed mattresses and furniture, we take any claims of furniture embarrassment very seriously. We know all too well the pain of missing the mark on a good home furnishing and we want to do our part in helping Prince Harry and Meghan reset and redecorate, with the comfiest, most luxurious and most sustainable in modern furniture.



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