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Knowledge is Power as Unicorns Run Rampant in First Utility Spot

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VCCP unleashes a herd of magical horses in tongue-in-cheek campaign

Knowledge is Power as Unicorns Run Rampant in First Utility Spot

It’s all bright white unicorns and the magic of HD electricity in our latest campaign for energy company First Utility.

As the UK’s largest alternative to the Big Six energy firms, First Utility decided to move away from the ads of their competitors and with a tongue in cheek spot that see’s the brand launch a mock energy company - HD Electricity, which captures the amazing power of unicorn horns - to hammer home the message that all electricity does the same so people shouldn’t pay more.

The campaign, which runs across TV, outdoor, press, social and digital also launches First Utility’s new brand position Knowledge is Power, which reinforces the company’s goal to actively engage and empower customers.

Knowledge is power
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Composer: Theo Vidgen

Production Company

Director: Agustin Alberdi

Production Company: Stink

Post Production / VFX

3D Lead Artist: Matt Burn

Colourist: Matt Turner

Post Production Company: Absolute Post

Producer: James Beck

Media Agency

Media Agency: Good Stuff

Creative Agency

Art Director: David Aylesbury

Copywriter: Pete Bastiman

Creative Agency: VCCP

Executive Creative Director: Darren Bailes

Planners: Simon Gregory and Matt Wyatt

VCCP, Wed, 06 Jan 2016 09:30:39 GMT