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Knights Swap Swords for Brewing for Affligem Beer's Action Filled Spot

Creative 97 Add to collection

Czar Amsterdam's Bart Timmer directed the humorous campaign

Knights Swap Swords for Brewing for Affligem Beer's Action Filled Spot

The Belgian beer brand Affligem increase their brand awareness with its first campaign in the Netherlands, directed by Bart Timmer (Czar Amsterdam).

The spot by the Dutch agency, Alfred International, launches Affligem’s first national campaign in the Netherlands. Based in Amsterdam, director Bart Timmer had the pleasure of creating the new commercial for Affligem, in which Czar Amsterdam, the production company, succeeded in putting out a stunning production during the pandemic.

The commercial unfolds the origins of the beer brand Affligem, from Affligem; a story about a group of knights who laid down their swords in 1074 and decided to dedicate their lives to brewing beer instead of making war. 

Known for his storytelling, Bart Timmer’s biggest strengths are his extreme attention to detail, his impeccable timing and his dry sense of humour. 

The commercial is now online on Dutch television, Facebook, Instagram and YouTube. 

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Clients:  Heineken Nederland


Agency:  Alfred International

Creative:  Jorn Jeroen Kruijsen

Creative: Jeroen van de Sande

Agency Producer:  Carmen Ramsaran


Production:  Czar Amsterdam

Director:  Bart Timmer

Executive Producer:  Karlijn Paardekooper

Producer:  Wies Dammers

Line Production

Line Production:  MovieBar


DOP:  Robbie van Brussel

Photographer & social:  Boris Booij


Editor:  Martin Heijgelaar 

Grading:  De Grot

VFX, Online:  Postoffice

Post Producer:  Carmen Manon Ramsaran

Sound Design:  Ambassadors

Genres: Dialogue, People, Comedy, Action

Categories: Beers, Alcoholic Beverages

CZAR Amsterdam, Tue, 10 Nov 2020 17:54:59 GMT